Pantone announced Pantone 18-3224 Radiant Orchid, a captivating, magical, enigmatic purple, as the color of the year for 2014.
“While the 2013 color of the year, Pantone 17-5641 Emerald, served as a symbol of growth, renewal and prosperity, Radiant Orchid reaches across the color wheel to intrigue the eye and spark the imagination,” said Leatrice Eiseman, executive director of the Pantone Color Institute. “An invitation to innovation, Radiant Orchid encourages expanded creativity and originality, which is increasingly valued in today’s society.”
Eiseman also notes, “An enchanting harmony of fuchsia, purple and pink undertones, Radiant Orchid inspires confidence and emanates great joy, love and health. It is a captivating purple, one that draws you in with its beguiling charm.”
In beauty applications, Radiant Orchid is a modern and surprisingly versatile shade—it enlivens the skin, making all who wear it feel more healthy and energetic. Blending both cool and warm undertones, purple is an appealing hue for distinctive combinations and flattering to many hair, eye and skin tones.
This multifaceted hue is seductive when combined with red and pairs well with its sister shades of lavender, purple and pink, which provides an assortment of lipstick and blush options. Radiant Orchid’s exuberance also acts as a brilliant finishing touch to nails.
For fashion, Radiant Orchid’s rosy undertones radiate on the skin, producing a healthy glow when worn by both men and women. A dazzling attention-getter, Radiant Orchid permeated the runways during the spring 2014 fashion shows and is already making its way onto the red carpet.
The color of the year selection requires careful consideration and, to arrive at the selection, Pantone quite literally combs the world looking for color influences. This can include the entertainment industry and films that are in production, traveling art collections, hot new artists, popular travel destinations and other socioeconomic conditions. Influences may also stem from technology, availability of new textures and effects that impact color, and even upcoming sports events that capture worldwide attention.