Trends in beauty and makeup are always evolving, with some making lasting impressions on the beauty industry, and others fizzling out quickly. While it's not essential to always change up your services to include the latest trends, it can benefit your spa business to capitalize on micro trends that can add to your services and make for catchy marketing.
Log in to view the full article
Trends in beauty and makeup are always evolving, with some making lasting impressions on the beauty industry, and others fizzling out quickly. While it's not essential to always change up your services to include the latest trends, it can benefit your spa business to capitalize on micro trends that can add to your services and make for catchy marketing.
Experts at Cult Beauty revealed several spring micro trends in a trend report, and we are bringing these trends to you. The trends cater to a diverse clientele, and are easy to add to your services, social pages and retail space at a low cost to boost your overall ROI.
1. Soft Glam
This year has seen a giant push for simplified skin care and makeup application. Many are interested in using less products on their face, and looking to enhance their natural features with beauty tactics. Oftentimes when clients are getting their makeup professionally done for the first time, it can be jarring to see their face with a heavy amount of makeup. The soft glam trend can help stop this from occurring.
Soft glam enhances and celebrates natural beauty, while elevating personal features. As a professional makeup artist, it is essential to master the art of soft makeup to help clients achieve their desired look without the surprise that bold makeup can often cause, and to evolve with current trends clients may find on social media.
2. Glazed Blush
Who doesn't love to look as glowing as a glazed donut? Glowing skin and makeup has had a moment for the last few years in the beauty space, and it isn't going anywhere, anytime soon. A healthy, hydrated skin texture is what many go to estheticians to help them achieve. Another huge trend in makeup is the flush of color that blush provides; anything that can provide a youthful look to the face.
This trend evolves the typical blush application, and includes blush that features a luminous finish. Clients are looking for a blush application that creates a dewiness to the skin, with the obvious flush of shades of pink, red and even purple. This is an easy add for professional makeup artists, and a step that you might already include in your services. Whether it's mixing blush and highlighter or adding a few products to your arsenal that offer both a color and glow, this trend is quick and an effective add-on to your services.
Related: 5 Trending Ingredients at the 2024 ISPA Conference
3. Mob Wife Makeup
For your clients that aren't looking for a natural makeup application, and want to have some fun with a bold look, "mob wife makeup" is the perfect trend. This specific application gained popularity on social platforms like TikTok for its outgoing and glamourous aesthetic.
This trend is made for your clients that are attending an event and want to take their makeup to another level, with a distinctive look that doesn't stray away from smoky techniques, bright colors and big confidence to match. Whether it's an event, wedding or another day in the life, your clients are looking for fun ways to change up with their everyday makeup to include this captivating trend.
4. Color Play
Tis the season for playing with endless shade of color to add a little depth and excitement for any pro makeup look. Whether it's through eye shadow, blush or lips, there are so many opportunities to expand your color options in your professional makeup collection. This is your time to experiment with playful and bold color combinations, allowing your creativity to shine.
Adding color to your services can also make for more organic retail opportunities. By adding a few makeup products to your retail offerings, you can have the products readily available for purchase after using them on clients. This can even mean designing a custom palette or product that features the colors used, or you can create a service, product combo, in which your client can purchase the service and get a product or sample free.
5. 90s Makeup Continued
It's no surprise that beauty trends continue to cycle and resurface throughout the years. A trend that has continued to grow in popularity is the 90s makeup aesthetic. This distinctive look has many features that will forever remain iconic including thin eyebrow lining, smoky coloring and most notably, dual-shaded lip liner.
Serve up a dose of nostalgia for clients by using aspects of this trend in their makeup application. This feeling of nostalgia also is a huge opportunity for marketing your services on social media. Your followers love to look back on their favorite TV shows, movies and trends from the 90s, so by making these makeup applications modern, you are not only making for a happy customer, but also for effective content to share on your platforms.
