This month we asked industry pros for their input on brow treatment recommendations and advancements. We have gathered expert advice from industry professionals on brows, and we are bringing these tips to you.
1. Perfect Your Consultation & Education
The key to building a successful brow business lies in the art of the brow experience. Whether you schedule appointments in 15-, 30- or even 45-minute intervals, you should always focus on including these two things in each session: consultation and education. Both are key to retaining your clients. There are a lot of talented artists out there that can create beautiful brows, but unless you can connect with your client to find out and satisfy their needs, there’s no guarantee your clients will remain loyal to you.
-Summer Vasilas, Co-Founder of Waxing the City
Related: Boosting Profits with a Brow Bar
2. Offer Brow Enhancements as an Add-On Service
There is nothing more powerful and easy as a natural ‘Complimentary Brow Enhancement’ for your clients, taking less than one minute at the end of any service. With or without makeup, the client will look younger, feel more complete and still themselves. The human eye uses the eyebrow as an anchor point for the face: you have just shown them why.
-Chris Kolodziejski, CEO and Founder of Chella
Continue reading more brow treatments tips in April's Digital Magazine...