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Beverly Hills Permanent Makeup Relocates

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Beverly Hills Permanent Makeup has relocated to 9730 Wilshire Blvd., Suite 105, the company announced.

In its new space, the salon will offer its services, including microblading, permanent eyeliner, and lip enhancements including lip liner, out of three private rooms designed to create a comfortable, relaxed environment.

The company is best known for its microblading; owner Elnaz “Ellie” Shariat’s most popular offering is “eyebrow embroidery,” a form of semi-permanent makeup in which brows are darkened and made more symmetrical. Along with those simply seeking more defined brows, the process is popular with chemotherapy patients and those who suffer from alopecia.

Shariat hold certifications in microblading, permanent make-up, pigments and skin science, and isregistered with the Los Angeles County Public Health Department as a body art practitioner.