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Person browsing beauty product shelves with long wavy blonde hair

Hair x Skin: Beauty's Next Power Couple

Skin's not going to have the monopoly on minimalism for much longer.

Beyond the Treatment Room: Transforming Guest Journeys Into Emotional Memories

The spa experience does not begin when the treatment starts, nor does it end when the guest leaves the table.

Skincare routine: Hand applying serum to sleek black hair near face

4 Things About Your Clients' Heads, to Keep In Yours

Scalp care's been the growing beauty trend catching on in the immediate post-pandemic wave, as the burgeoning wellness movement changed the lens in which we view skin care and began to be harnessed as a tool to bolster our aesthetic beauty, as well as our health.

Person scratching red, inflamed skin on arm

BASF’s Launches Ameriflor Calm with New Active for Sensitive Skin, Sourced and Formulated in the U.S.

With a massive number of people affected by sensitive skin, being able to treat it is less of an accommodation and more of a core offering for a type of clientele.

Antidotpro

Skincare professional consulting with client in white medical treatment room

How to Explain Complex Skin Care Ingredients to Clients Without Overwhelming Them

As estheticians and skin care professionals, it is vital to educate clients about the ingredients they’re exposed to when getting a service or buying a product.

Elegant dinner party with guests seated around a table with gourmet food and wine

Stars Came Out To Honor Leaders in Beauty, Health and Wellness

The 7th Annual Daytime Beauty Awards (DBAs) took place on Sunday, September 21st at Grand Venue in Los Angeles.

Person in yellow sweater joyfully tossing autumn leaves in sunlit forest

5 Autumn Essentials You Need to Cozy Up To

Just because it's dull outside, doesn't mean our skin has to match!

Patient receiving medical scan on diagnostic imaging machine

Elevate the Experience: The Tech Your Guests Will Soon Expect

In today's spa and wellness market, guests prioritize results and relaxation, seeking advanced and personalized experiences. As trends become hotter, spas and wellness clubs must integrate innovative solutions to meet the growing demands. RedWave and HydroWave by Wellsystem can be that solution, with fully automated, touch-free systems that deliver high-impact wellness benefits with minimal staff involvement.

Fresh ginger roots, whole and sliced lemons with homemade ginger juice

Jar Deconstructed: Vitamin K

Vitamin K is highly valued topically in skin care for its ability to strengthen blood vessels and improve circulation, thereby enhancing the appearance of dark circles and bruising.

Woman with glamorous makeup holding beauty product against neutral background

Stories of Success: Shalini Vadhera

In June, Ready Set Jet became the first beauty brand to go to space, sending its space-certified products on Axiom Mission 4 to the International Space Station.

Hand & Stone Massage and Facial Spa storefront with white columns and gray siding

Spa Snapshot: Hand & Stone

Hand & Stone, a household name in the industry has a rock-solid brand identity that brings to mind the same physical, tactile imagery their name evokes: a variety of beloved massage techniques long-mastered and the essential, time-honored element of human touch.

Massage therapist performing abdominal massage on client draped in white sheet

Tailoring Spa Packages to New and Expectant Moms

Pregnancy signifies a special time when a little R&R goes a long way.

Woman with curly hair and glasses, eyes closed, wearing white t-shirt

Utilizing Conscious Deep Breathing for De-Stressing

We’re all keenly aware that stress levels are on the rise.

Colorful holiday string lights draped on rustic wooden planks

Holiday Décor—Does it Match Your Brand?

When was the last time you purchased new seasonal décor?

Back of head with hands touching dark long hair against neutral background

Scalp and Skin Barrier Health: Driving New Insights That Are Beyond Skin-Deep

In the past, most consumers bought products that boosted great-looking skin and hair for aesthetic reasons, but this aim is now shifting to skin health.

Skincare professional performing facial treatment on patient in medical setting

Rocasuba and EA Medical Aesthetics

The beauty of RapidLash® lies in its balance of science and simplicity. With clinically proven ingredients and a gentle, safe formula, it works for nearly everyone. From the clinic to at-home care, RapidLash® keeps beauty results going strong.

Delicate false eyelashes with fine, curved strands held by metal tweezers

The Lash Landscape: Navigating Trends and Staying Grounded

In today’s beauty industry, lash artists aren’t just creating looks—they’re navigating a constant stream of trends flooding their feeds.