The natural brow movement is a trend that celebrates the unique beauty of each person’s eyebrows and encourages people to appreciate and enhance their own natural shape. This movement puts the natural brow back in the spotlight and gives all spas and salons an opportunity to offer brow coaching and services focusing on natural brow enhancement. Sometimes, small, meaningful improvements in your client’s brows is the most transformative. Many clients may have seen some friends or family members that have “over the top brows” and this kept them away from seeking out a brow consultation.
A great way to kick the natural brow trend off at your spa or salon is to offer a brow analysis as an add on service or a stand-alone service with extra time for brow tinting, brow waxing or brow tweezing. This is a great way to draw new interest from your existing client base.
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The natural brow movement is a trend that celebrates the unique beauty of each person’s eyebrows and encourages people to appreciate and enhance their own natural shape. This movement puts the natural brow back in the spotlight and gives all spas and salons an opportunity to offer brow coaching and services focusing on natural brow enhancement. Sometimes, small, meaningful improvements in your client’s brows is the most transformative. Many clients may have seen some friends or family members that have “over the top brows” and this kept them away from seeking out a brow consultation.
Add On: Brow Analysis
A great way to kick the natural brow trend off at your spa or salon is to offer a brow analysis as an add on service or a stand-alone service with extra time for brow tinting, brow waxing or brow tweezing. This is a great way to draw new interest from your existing client base.
A natural brow analysis is all about analyzing the bone structure of the face, specifically the orbital bone, the natural hair growth of the brow and where the natural arch is positioned. In addition, it is important to recommend what brow services and/or brow products can be offered to enhance and define their natural eyebrows, so they leave the service with a game plan and/or beautifully enhanced natural brows.
To start a brow consultation, you want to begin with studying the natural curve of the brow bone and identifying where the brow hairs are positioned relative to the generalized brow measurements. It is important to ask the client what their brow goals are and what they have tried so far in regard to services or tools in defining their brow shape. The client’s feedback will give you a good idea where their comfort level is when it comes to advice, services and products you should suggest.
As beauty pros, we need to put aside our need to meet the perfect brow measurements and work with what the client has to enhance the client’s natural brow traits. Sometimes this is difficult for those brow artists that are perfectionists however the client’s comfort level and what is easy for them to recreate is most important in building their natural brow confidence. Brow artists may have a tendency to want to steeply arch the brow for a super lifted and youthful look, but the skin in the brow area may already have laxity and the brow hairs are growing lower then where the artist would prefer to see them so it can be difficult to visualize any other shape.
A great way to understand the natural shape is to softly sketch the brow following the client’s bone structure along with the their positioned brow hairs that are present long the brow bone with a white pencil (white is less severe and doesn’t make clients panic as they understand that it is an experimental sketch color to identify shape). Take a step back and look at where their natural brow arches and sketch this area followed by the brow tails then lastly, adding definition to the fronts. Make sure to have cotton swabs or microbrushes pre-soaked makeup remover so you can easily erase parts you want to take off or redraw. It is important to make sure the client knows this is an exploratory process. This brow sketch will give you an overall positioning of the client’s natural brows. It is helpful to take before photos and after sketch photos as a reference and discuss a game plan for your client. Then recommend removing the excess hairs that are not within the brow shape via tweezing or waxing and trim the brow hair where needed.
Recommended Services and Products
Most often, when it comes to services, it is easiest to recommend a brow tint to start as it is a way to give their natural hairs some enhancement.
During the brow analysis, if a client is fed up with penciling their brows in and desires a more permanent solution, you could recommend a micro shade semi-permanent makeup solution. A well-trained permanent makeup artist could be on staff, or you could have one sub-contract so you can have these services available to your clients.
As a permanent makeup artist myself, I know that offering a more permanent solution for clients can be life changing and when done well, it looks very natural. It also can be done very softly to give your client a guideline if they want to have soft shading that they can add to. They always feel much better when their brows are already on when getting up in the morning!
Adding Brow Products
Then following the service, you can recommend cosmetic products to fill their brows in. You should always show them how to use these products, as it is too easy for us as beauty pros to take for granted the knowledge we already possess and can forget your client may not be familiar with how to use these products and may be too embarrassed to ask for additional instruction.
Showing the client how to blend and not over fill the brows can make all the difference in preserving their natural brow look. When looking at what retail brow products to carry, it is important to consider your client’s different dexterity, ability to see and to ensure they have proper landmarks to know where to stop and start. Also consider what products would be easiest for them to use on a daily basis.
Consider brow pomades, brow pencils, tinted and clear brow gels, and brow highlighters. One of the keys to capturing a natural brow shape is keeping the brows dimensional. If you look at someone that has a full natural brow shape, you will notice their brows hairs have different tones and shades, and they are not one flat shade. That is why overfilling the brows a flat color can make them look fake and overly done. Recommending a few brow products to create a softer, more dimensional look will not only look more natural, it reduces mistakes of over doing one product.
For example, I always recommend a client that wants more precision in their application use a brow pencil; however, they also use a brow gel to comb the hairs on top in place. This not only blends the brow pencil, but it also diffuses the colors. If I have a client who prefers to fill in their brows with an angle brush and a pot of brow pomade, I always recommend they purchase a brush with a spoolie on the end for blending as well as a brow highlighter crayon. Brow pomades sometimes tend to get to wide and thick so adding a highlighter on the brow bone can prevent a flat eyebrow look.
Take A Picture
Once the ideal natural brow look is complete, make sure you take another picture so they can use it as a reference when later trying to recreate the look. The before and after pictures really do show the client how much better their features are framed when they have naturally enhanced brows.
Marketing Brow Options
When marketing your natural brow options, it is important to have a lot of before and after photos and list the services done so clients can see that your spa or salon offers these natural brow solutions. Posting the before and after pictures on social media and creating signage throughout your facility will encourage your audience to discover their own brow potential. Becoming a beauty destination that teaches embracing our natural features is always a mission that deserves attention.
