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Type: Article

Section: Business > Retail

Show and Sell

Recall the exhilarating experience of show-and-tell from your childhood and apply it to your spa's retail environment.

Simple Guidelines for Increasing Retail Sales

Estheticians are the most poised to generate high retail numbers due to the variety of applicable products available on the market.

Setting the Course for Business Growth

A well-structured business and marketing plan can make all the difference.

Creating a Spa Boutique With Limited Space

Don’t let a small space prevent you from cashing in on the profit retail sales can bring.

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Making More Money Per Treatment Room

Your treatment rooms are the starting point for many profitable practices in your skin care facility.

The Key to Successful Selling--Become a Priority

Discover how to quickly rise to the top of your clients' priority lists.

Creating and Filling Client Needs

Home care may be more important than spa services if skin results are your primary goal.

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The Face of Skin Care

Skin care is set to be the fastest-growing and largest beauty category, exceeding $100 billion by 2015.

Meeting and Beating the Retail Challenge

Answers are provided to the most frequently asked retail questions, offering guidance for sales success.

Focusing on Retail Mix and Performance Measures

How can you gain market share? By identifying how to improve sales and increase profits by examining the details of your retail area.

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Introducing a New Channel to Help Spas Maximize Retail Sales

A program was recently introduced that is designed to eliminate the threat of online retail competition and the risk of isolated retail purchases while creating a new sales stream for spas.

Studying Sales Skills

Is your team as proficient as it should be in the skills of sales?

Grow With Existing Clients

Tap into your current client roster to increase appointments and profitability.

Back to Basics Home Care

Today's clients want shorter regimens of reasonably priced products.

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Spotlight on Merchandising and Training

Although often overlooked, turning your focus to product merchandising and team training can make all the difference in your facility's retail sales.

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Stepping Up to Downsizing

Today's economically challenged clients still need professional skin care.

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What Product Mix is Right for Your Spa?

This article is formatted in an easy-to-use way to help you decide whether to carry one line, multiple lines or private label.

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Gift Cards in the New Economy

The role of gift cards has changed in the new relational economy. What’s your spa’s strategy?

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