NEW YORK — Men are twice as likely as women to be affected by skin cancer, yet far less likely to wear sunscreen. Today, PAPATUI, the award-winning men's care brand founded by Dwayne "The Rock" Johnson, launches a Daily Moisturizer with SPF 30: a lightweight, mineral formula, free of chemical UV filters, developed for men.
The #1 skincare step Dermatologists recommend to their patients is to wear sunscreen every day. Men, even with elevated rates of skin cancer, are far less likely to protect their skin. Lower rates of sunscreen usage, fewer routine skin checks, infrequent dermatology visits, and later-stage diagnoses highlight a clear gap in daily skin protection, and a major opportunity to prevent serious health risks.
Developed over three years with dermatologists and male skin experts, PAPATUI's mineral SPF is free of chemical UV filters and was tested across more than 40 SPF filter combinations and 200 prototypes. The product balances protection, comfort, and daily wearability delivering a premium performance at a great price.
Men are at a higher risk for developing skin cancer over their lifetime, and one of the key reasons for this is lower daily sunscreen use. Only 12% of men use sunscreen regularly and more than 40% of men say that they never apply it to their face," said Deborah S. Sarnoff, MD, President of The Skin Cancer Foundation. "Up to 90% of skin cancers are associated with UV exposure, so making sunscreen part of your daily routine is critical. We applaud companies like PAPATUI for helping to educate men about the importance of safe sunscreen habits."
With the launch of its Daily Moisturizer with SPF 30, PAPATUI has become a proud partner of The Skin Cancer Foundation, dedicated to supporting safe sun protection habits for men. The new Facial Moisturizer SPF 30 has earned the Foundation's Seal of Recommendation.
