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Section: Business > Marketing
Spa Business and Networking
Soar Into Success At Face & Body
When Face & Body started planning to come together in-person after three years apart, we knew we had to bring it...and we have.
Marketing
$pa Marketing: Design & Elevate Your Beauty Brand
Successful branding is making the conscious decision to create and execute a plan that aligns with your values and passions.
Marketing
Color in the Spa
Color serves multiple purposes in marketing your business and helping you either stand out or blend in.
Marketing
$pa Marketing: Conquering On-Camera Fear
Spoiler alert: by the end of this article, you are going to be much more comfortable and excited about creating videos to boost your biz
Finance
Subscribe or Unsubscribe?
Let’s look into membership programs and see which one may be the right fit for your business.
Marketing
Ask the Esty... Developing Your Brand
Industry pro, Deedee Crossett, will answer your burning questions about the industry every month.
Marketing
$pa Marketing: The Art of Becoming a Starter
Getting real about making changes doesn’t have to be all or nothing, or everything at once.
Wellness
$pa Marketing: Breaking Bad Habits
We all have good and bad habits, but the bad ones are what’s holding us back. It’s time to break those bad habits—for good.
Marketing
Rejuvenate Named Official Disinfectant for 2021 LA Fashion Week
Virox contributed Rejuvenate Disinfectant wipes for workstations and backstage at the 2021 LA Fashion Week.
Marketing
$pa Marketing: Virtual Spa Tours in a Virtual World
Whether you work in a cute, boutique-y day spa or an elaborate, tech-driven medical aesthetics spa, virtual tours are a must these days.
Finance
7 Ways To Be The Expert
The only way you can grow and stand in your power is to market yourself as the only option for your clients. Here's how to market yourself as the expert you are.
Marketing
Build A Brand That Attracts Your Ideal Clients
In this article, we’ll explore how to build a brand that attracts your ideal clients. These strategies work for spas with a large staff, as well as sole proprietors running a one man show.
Marketing
$pa Marketing: Curating Content for More Clients
Consistently curate your content so that it’s fresh, interesting, and offers something of value to the viewer.
Marketing
Getting Social For The Holidays
Here are five steps you can take to create an amazing holiday promotion.
Marketing
How Proximity Engagement Can Boost Customer Loyalty
How do you build loyalty, deepen retention, and strengthen relationships with existing customers? One strategy is by leveraging proximity engagement marketing.
Industry News
Indigo Spa Celebrates Grand Opening
Indigo Spa celebrated its grand opening in Vermillion, S.D., with speeches, giveaways, and a tour of the new day spa, according to The Volante.
Industry News
Miraval Berkshires Hosts Dennis Gross, Thought Leader Weekend
Miraval Berkshires had a thought leader event September 17-19 hosted by dermatologist Dennis Gross, M.D., offering skin consultations, customized regimens, a special guest lecture and a trunk show.
Industry News
Honey Bunz Celebrates 12th Anniversary
The day spa celebrated its 12th anniversary with prizes, specials on products and an ice cream truck.
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