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Section: Business > Marketing

$pa Marketing: Using Client Testimonials to Boost Your Biz

$pa Marketing: Using Client Testimonials to Boost Your Biz

Client testimonials are an excellent way to build your business, create loyalty among customers and boost your bottom line. Go get ‘em!

Scrolling Social Media

5 Ways to Show Up On Social Media

Social media is in a constant state of change, so make sure you're up-to-date on how to stay on top of growing a following.

Alma Lasers Partners with Kate Hudson on 'Beyond The Trend' Campaign

The campaign aims to guide the public on the significance of reliable aesthetic solutions over passing trends by featuring Hudson illustrating bizarre aesthetic trends as well as actual trends that people naturally encounter on social media.

Making a Profit Using Social Media Platforms

Making a Profit Using Social Media Platforms

Running a beauty business is hard and time-consuming work. It helps if you get the most output from the hours you work. In this article, I teach you how to know if your social media is working for you.

Pure Fiji hospice charity initiative for chemotherapy patients

Pure Fiji's Philanthropic Initiatives Support Communities in Crisis

Pure Fiji has initiated and supported numerous charitable projects in recent years with a focus on environmental conservation, education, healthcare and socio-economic development.

Social media engagement

Are You Confident In Your Social Media Presence?

Social media is the wild west of marketing, but mastering it can be the difference between success and great success.

$pa Marketing: Comfy or Complacent?

$pa Marketing: Comfy or Complacent?

Whether you work for yourself or someone else, avoiding complacency isn’t just about being forward-thinking. It’s about creating a plan to incorporate that mindset into your business.

Top 3 Marketing Challenges for Spa Pros

Top 3 Marketing Challenges for Spa Pros

Let's tackle the top three challenges shared by many of your colleagues, some insights to help get you started, and some quick solutions you can implement despite limited bandwidth.

Boosting Social Media Engagement

10 Social Media Best Practices

Meevo released their top 10 social media dos and don'ts from making relevant content to answering questions and comments.

$pa Marketing: How to Be Influential

$pa Marketing: How to Be Influential

Now is the perfect time to use your social media platform(s) as an influencer. Not only can it help you grow your business, you might be surprised by how much fun (and money) you can gain by doing it.

The Key to Gathering Game Changing Testimonials

The Key to Gathering Game Changing Testimonials

You have a limited amount of time to get a good testimonial from a client, so you need to make gathering their feedback as easy and efficient as possible.

Miraval Resort & Spa Arizona Labyrinth

Miraval Launches Miraval Life in Balance Podcast Centered Around Mindfulness

Miraval Life in Balance, hosted by Lauren Scruggs Kennedy, will guide the audience to cultivate wellness, intention and inspiration from anywhere in the world.

before and after pics of woman after acne treatment

Babor's 'My Skin My Story' Campaign Showcases Authentic Skin Care Journeys

"My Skin My Story," showcases eight authentic stories from around the world of real people who have overcome skin challenges, including a new mom battling postpartum acne, a motorcyclist with scar reduction and more.

$pa Marketing: How to Hit Your Reset

$pa Marketing: How to Hit Your Reset

Using our reset buttons when we feel the need for change or improvement is a powerful reminder that it’s never too late to start over, or start fresh.

Approximately 85% of all Americans will experience acne in their lifetimes.

American Acne and Rosacea Society Develops Social Media Toolkit for Acne Awareness Month

The free toolkit will feature social media assets and guidance for its members to help promote medically-based acne treatments on social media.

$pa Marketing: Get Started with Pay Per Click Advertising

$pa Marketing: Get Started with Pay Per Click Advertising

Setting up a PPC account in Google Ads is one of the most effective ways to target your dream client.

woman receiving facial massage with gua sha tool in wellness spa

[Can't Miss!] Wellness Report Reveals Essential Trends and Insights for Spas

A new B2B market intelligence report provides spas and wellness businesses with valuable insights into industry trends, business opportunities and more!

9 Social Media Best Practices for Your Spa

9 Social Media Best Practices for Your Spa

Experts at Meevo shared their nine must-know social media best practices to help spa owners to attract clients, boost brand awareness and loyalty and increase bookings.

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