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Section: Business > Marketing
Marketing
$pa Marketing: Networking to Rev Up Revenue
Networking is not only about increasing sales; it’s about enriching your experience in your professional community.
Industry News
Hotel Ivy Announces Partnership With Biologique Recherche
Biologique Recherche treatments are offered in both 60 and 90-minute increments, with prices starting at $220.
Marketing
Dolly Monroe Beauty Academy Investing In Education
The academy is celebrating surpassing $1 million in revenue by investing money into students' education through renovations, enhanced curriculums and scholarships.
Industry News
Wild Air Skincare Partners with Cascade Spa
The partnership will bring Wild Air Skincare products and treatment to the Cascade Spa location in Meredith, NH.
Marketing
Oncology in the Spa Menu
Your services need to be enticing to clients without a cancer diagnosis, plus to those with a cancer diagnosis.
Finance
Should You Adjust Your Prices? The Pandemic Perspective
Leave it to a pandemic to force us all to become uncomfortable and give us opportunities to refresh our perspectives, and knock the dust off our spa menus and offerings.
Customer Service
#10Things Not To Do On Your Spa Menu
There are a lot of things you can do with your spa menu, so this column will discuss the things you shouldn’t do.
Industry News
Southern Sugaring Adds Electrolysis Support of Trans Community
Electrolysis uses electrical needle epilation to permanently remove unwanted hair on any area of the body and is available across the full spectrum of skin and hair colors.
Marketing
10 Steps to Instagram Success for Med-spas
Connect with your dream clients and keep regulars engaged. Transform your business with Instagram. Learn how to create a thriving Instagram community for your med-spa with this simple guide.
Marketing
Hogan Beauty Institute Opens Campus in Troy, Ala.
The school opened with 17 students in the cosmetology program and is accepting full and part-time students for its cosmetology, esthetics and instructor programs.
Industry News
Bioelements Opens Application for 2021 Esthetics Entrepreneur Award
The Esthetics Entrepreneur Award will reward four estheticians pursuing professional skin care entrepreneurship with tools and education to grow their esthetics careers.
Customer Service
$pa Marketing: 6 Training Tips for Front Desk Perfection
With just a few tweaks in your typical front desk routine, you can easily add significant sales to your bottom line—no pushy sales tactics required.
Marketing
Pivoting Your Spa Biz Strategy
Now it’s time to get back to business, but how do we market our services during a time when people are afraid of close personal interaction?
Customer Service
The Power of Persistence
Persistence is a powerful tool that each of us has at our disposal. It is the choice that we make whether to implement it—or not.
Customer Service
Outsourcing Handwritten Notes Can Elevate Your Customer Service
Handwritten notes can take customer experience to the next level. Here's one company that will help streamline the process for your business.
Finance
Square Unveils New Features
Take your salon management to the next level by using Square Appointments and its latest features.
Customer Service
$pa Marketing: What’s Your Follow-Up Plan?
Here's why you should have a follow-up system in place for both prospective and existing customers.
Marketing
Mastering #Hashtags
In this article, you will learn to determine the type of posts that work best for your business, where to place hashtags in your post and how to measure if your hashtags are working.
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