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Director of Spa Shawnda Brooks

How to Be a Supportive Spa Leader with Shawnda Brooks

Shawnda Brooks sat down with WellSpa 360 to discuss why sound therapy is the most exciting spa trend, how yoga helps her be a present leader and so much more!

Gemstone Facial Tools

Gemstone-Infused Products & Tools For Enhancing Skin Care and Body Treatments

When used thoughtfully, gemstones can enhance your clients’ moods, transform their skin, create a relaxing ambiance and boost your retail sales.

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4 Strategies For Effective Spa Marketing

Understanding your ideal clients is key to attracting new customers and building lasting relationships. This article covers effective marketing strategies for your esthetics practice.

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Self-Promotion Isn’t Selfish—It’s a Necessity for Your Success

The truth is, in today’s competitive beauty and wellness industry, blending in simply isn’t an option. You’ve worked hard to hone your craft and build your expertise, and it’s time for the world to see that.

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The Philosophy of Sustainability vs. Regeneration in Business Practices

Learn how forward-thinking businesses are innovating ways to not just coexist, but to form a mutually beneficial partnership with our planet.

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Expand Your Horizons, Uplift Your Clinic: The DMK Menopausal Masterclass

DMK’s Menopausal Masterclass is a one-of-a-kind educational opportunity to elevate your clinic and skincare practice. Be prepared to treat any Menopausal client that comes through your door with the highly tailored, effective skin care they deserve!

Male with a face mask on at the spa

8 Trends Shaping The Future of Male Wellness

This article explores the future of men’s wellness and spa treatments, looking at emerging trends, innovative therapies, and what lies ahead for this expanding sector.

Stylist in a salon with her client.

13 Takeaways From Square's 2025 Future of Beauty Report

Beauty pros around the world are setting themselves apart from the competition, changing the game when it comes to marketing, loyalty programs, elevated experiences and new techniques, according to Square's Future of Beauty Report for 2025.

Best tips for spa marketing

Targeted Marketing that Works

Crafting a marketing strategy that resonates with each age group is critical, so let’s take a closer look.

Livity Spa Revamed

[Stay Ahead in the Industry] 5 Spa Openings, Retreat & Treatment Launches

Here’s a roundup of the most notable spa openings and retreat/treatment launches you need to know about to keep at the forefront of the industry.

Hydration for the skin

My 4 Hydration Must-Haves

As someone with very dry skin, I am always on the lookout for products that add moisture to my skin and keep it there.

Spavia Mountain Design

Check Out What Inspires Spavia's Spaces

Spavia was founded in 2005 by Allison and Marty Langenderfer to support a client's journey to wellness by giving them customized treatments in a relaxing environment.

Menopause in Aesthetics Show

Get Ready for Menopause in Aesthetics 2025!

Exclusively for WellSpa 360, MiA is offering 10% off all in person, online and exhibition only tickets when you book using the code WELLSPA36010.

Devices will allow for more sophisticated personalization for beauty consumers as they continue to seek salon results at home.

From Salon Results to Personalized Routines: The Future of Beauty Technology

How new beauty tech devices can allow for more sophisticated personalization for consumers as the demand for salon results at home continues to increase.

Sorella Muesli Mask

Sorella Formulates Mask Trio For Spa Partners

Sorella has created a trio of unique masks specifically for its professional partners to bring more hydration, calming and glowing to treatment rooms.

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6 Ways To Get Esthy Self Care

Once you are in this industry you realize how hard it is to get a treatment or find time for wellness. Here are my tips to assist you in keeping well.

Race Reality Podcast on Acne with Hydration and Repair

[Podcast] Why Acne Needs Both Hydration and Repair

In this podcast, we sit down with licensed estheticians and Face Reality educators Alex Hernandez and Kelsey Duque, who help dispell some misconceptions about drying acne.

Los Angeles skyline

What You Need to Know About CA Wildfires [Support and Relief]

As members of the Esthetics' Council, we reached out to founder Susanne Schmaling to find out what resources and information were available not only to our spa community in the L.A. area, but to all those living there.