Barefaced has announced a partnership with Revieve on the Barefaced AI Skin Coach, leveraging Barefaced's skin care expertise with Revieve's beauty and wellness technology platform.
The Barefaced AI Skin Coach uses proprietary mobile selfie diagnostics technology for skin analysis, user input and AI-powered recommendations. The all-encompassing interactive experience empowers customers to set skin care goals, track progress and receive personalized product recommendations tailored to their unique needs during and between shopping visits.
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Unlike standard skin assessments, the Skin Coach offers an immersive and continuous experience that extends beyond a one-time interaction. It becomes a dynamic part of the customer's skin care journey, bringing the experience into consumer homes and fostering a lasting connection with the brand.
Consumers input their skin goals based on a skin care routine previously recommended by Barefaced. Utilizing Revieve's state-of-the-art mobile skin diagnostics, customers are prompted to take a monthly selfie to log and track their progress. As the Barefaced Skin Coach observes changes in the customer's skin over time through the selfie, it continually recommends products and supports the customer in achieving their optimal skin state.
In addition to its functionality, the Skin Coach is strategically aligned with Barefaced's social media marketing efforts. The brand recognizes the significance of integrating this innovative solution with its broader digital presence. By doing so, Barefaced can seamlessly weave Skin Coach into its social media campaigns, creating a cohesive and unified brand narrative across various channels.
“At Barefaced, we are excited about the introduction of the 'Barefaced AI Skin Coach'—a transformative journey beyond utility that we wholeheartedly believe our customers will eagerly embrace,” said Jordan Harper, the founder and CEO of Barefaced. “We are constantly looking for ways to elevate our customer's experience and provide them with value they cannot find elsewhere. We believe our new AI Skin Quiz and Skin Coach will be a celebrated and indispensable aspect of our customer’s skin care rituals. This reflects our dedication to expert skincare in the digital realm, ensuring our customers receive the premium care they expect from the Barefaced brand."
"We are thrilled to witness Barefaced pioneer a new era in expert skin care,” said Sampo Parkkinen, CEO of Revieve. “By adopting Revieve's Skin Coach, Barefaced is set to drive sustainable customer retention and foster enduring relationships with their customers."
