Massage Envy Adds Total Body Care to the Menu


Massage Envy will revamp all aspects of their brand, according to a recent company announcement. A major change is the new logo that emphasizes “ME,” to show the shift from massage offerings to full body care, which includes facials microdermabrasion, stretch therapy, magnetic taping and chemical peels.

Not only will the offerings be updates, but the physical stores will be remodeled as well. Massage Envy clinics will have new furniture, colors and completely redesigned waiting areas, treatment rooms and bathrooms.

“The objective of the refreshed look and total body care package is to increase the number of services we offer and raise our per-location membership average even more.” —Lee Knowlton, Senior Vice President of Global Sales & International

This change arrives at a perfect time, as total body care has become part of daily routines for 1.65 million members of Massage Envy. Although there are menu changes, Massage Envy's price point will remain at an affordable cost for monthly memberships—around $60 a month.

“Our membership model transformed the massage and skincare industry,” said president and CEO Joe Magnacca. “We are continuing to evolve our brand on all fronts to remain the leader and best serve health-minded consumers here and around the world.”

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