NovaLash has welcomed Jessica Baird as its new brand ambassador coach, where she will serve as a go-to person to educate the team on social media, branding and marketing strategies within the beauty industry. The new position will lead the 2020 brand ambassador team to higher achievements.
Baird started in the beauty industry in 2011 and after building a successful hair career, she decided to try something new by selecting to train with NovaLash Eyelash Extensions. This decision came based on NovaLash’s scientific approach to lashes.
After quickly realizing it was her calling, Baird started Color Pins Curls: Lash Blog to share her passion of lashing and educating the world about the quickly evolving lash category.
As the company’s brand ambassador coach, Baird will facilitate the NovaLash brand team to increase its visibility and credibility as lash leaders. She will lend her professional experience to the group, as NovaLash continues to lead the lash industry for the 16th year.
NovaLash will announce the 2020 brand ambassador team in February through its website and social media platforms.
“[Baird] has continually stood out with her honest dedication to the eyelash community,” NovaLash founder Sophy Merszei said. “With her passion for inspiring and educating others, coupled with her extensive technical knowledge of the NovaLash brand, we knew that she would be a great addition to our team. We are looking forward to what [Baird] and the new brand ambassador team will accomplish in 2020.”
“With [Baird’s] experience, she can lead our brand ambassador team to higher success,” marketing specialist Lauren Ceuvos said. “Her knowledge of the brand is extraordinary and this group requires ongoing communication that she can provide.”