NEW YORK — La Roche-Posay, the dermatologist-recommended skincare brand, has made its beloved skincare products available in 1,460 Walmart stores across the United States. With this change, the brand aims to improve the quality of life for millions by democratizing access to clinically-proven skincare.
"The decision to bring La Roche-Posay to Walmart is rooted in our shared commitment to providing healthy skin, fueled by science and purpose, and driven by patient-centricity and accessibility. From newborns to cancer patients, and from UV protection to repairing fragile skin, La Roche-Posay drives dermatology forward by joining forces with the medical community," says Rachelle Mladjenovic, General Manager of La Roche-Posay. "By launching at Walmart, we are significantly expanding the reach of our mission to make science backed skincare more accessible."
Through this collaboration, La Roche-Posay and Walmart will elevate the retail experience and revolutionize the level of care available in the market as it stands. Through specialized training, the brands will empower Walmart pharmacists to serve as specialized skincare advisors, providing personalized consultations that address complex needs, including the skin side effects of medical treatments.
"We are thrilled to expand La Roche-Posay skincare into our stores and make advanced skincare more accessible for our customers," said Vinima Shekhar, vice president, beauty, Walmart U.S. "Our beauty strategy is anchored in ensuring customers have access to the brands and products they need, want and love, across every tier of the category. Through the combination of our trusted, knowledgeable team of pharmacists and the science backed skin care of La Roche-Posay, Walmart will further strengthen its place as a leading skin care destination."
