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Industry News
PMU Artist Nilima Lakhani Specializes in Advanced Lip Neutralization and Lip Blush Techniques at O'some Brows
Permanent makeup (PMU) artist Nilima Lakhani brings specialized treatments like dark lip neutralization, lip blushing and lip correction to O’some Brows’ Marietta and Suwanee locations in the Atlanta metro area.
Facial
How To Create Naturally Dimensional Brows
Makeup
All About Eyes
Latest
Trends
"Clean Girl" Named Makeup Trend of the Year
The crowned trend was announced at Beautycon 2024 (Nov. 2-3), where attendees participated in selecting the trend of the year.
Sponsored
NEW Marine Biocellulose Mask by Sorella Apothecary
Infused with ocean-inspired elements like hyaluronic acid, this elevated treatment leaves skin feeling replenished, smooth and visibly refreshed after just one use.
Makeup
Must-have Tools For Your Makeup Kit
This article will discuss the makeup tools that will help you as a makeup artist for your business and while completing makeup applications.
Makeup
Top Holiday 2024 Makeup Trends
Here are holiday 2024 makeup trends and a few tips on how to achieve that flawless complexion that accompanies the trend.
Facial
Wedding Brows That Wow
See how you can make sure you get your clients brows perfect for their big day.
Makeup
The Key to Sweat Proofing Your Makeup
When it comes to getting clients ready for any special occasion, being able to make their makeup sweat proof, or tear proof, is an absolute necessity.
Ingredients
What’s In Your Makeup: Cosmetic Ingredients To Look For
If you're paying close attention to the ingredients in your skin care, shouldn't you be doing the same with your makeup?
Treatment
Top Tips & Techniques for Prepping Skin for Special Events
We have gathered expert advice from industry professionals on special occasion skin prep, and we are bringing these tips to you.
Makeup
6 Summer Brow and Lash Trends
From innovative application techniques, to bold colors and styles, here is a glimpse into some brow and lash trends we anticipate seeing throughout 2024 and into 2025.
Trends
5 Micro Trends in Beauty & Pro Makeup
While it's not essential to always change up your services to include the latest trends, it can benefit your spa business to capitalize on micro trends that can add to your services and make for catchy marketing.
Polls
The 411 on Extending Your Services into Eyelash Extensions
With eyelash extensions being a popular service, we wanted to know if you're offering it in your spa. Check out what our readers revealed.