Breaking Down Bro-Zilians


Male Brazilian waxing is on the rise. Men are seeking intimate waxing for the same reasons as women and in record numbers. When male Brazilian waxing first became popular, you would likely find body builders, cyclists, swimmers and models as the core clientele. More and more, the accountant, dentist, student and everyday man are looking for male Brazilian waxing.

A lack of proper education and information can lead an esthetician away from offering male Brazilian waxing. Becoming educated and mastering your skill set will help you feel in control and comfortable with this waxing service—leading you to bring in much more revenue.

Why They Want It

Why do men want to go bare down there? There are several reasons, but hygiene and the clean feeling may be what they love. Men cite the same reasons for wanting a Brazilian as women—how it feels and how it looks.

Some men love the way a Brazilian wax makes them look, smooth and hair free. For others, the reason they seek a Brazilian wax is for medical purposes, religious traditions or athletic performance.

Continue reading in our April Digital Magazine...


Cali VanAelst, L.E. has been a licensed and practicing cosmetologist and esthetician since graduating from Pivot Point in 1989. She is currently the training director for Cirépil by Perron Rigot. She was selected by New City as the “Best Waxer in Chicago” and has been featured in both Allure and Chicago magazines as one of Chicago’s best.

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