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Skin Care Slips: Educating Clients on the Top 6

Contact Author Elizabeth Donat, EMD Solutions
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There’s no denying we are in a new era of skin care. It’s incredible what we have at our fingertips. Just go online, and with a few clicks and three to five business days, the newest at-home peel, personal microdermabrasion machine or miracle supplement is at your door. Are you curious about a laser? Would you like to see a review of the latest retinol cream or a tutorial on extractions? Just enter your search terms and watch as dozens of videos populate on your screen. The digital age has brought us such a long way in a short period of time, when it comes to skin care information, products and devices that are available and just a click away. But, is it too much of a good thing, especially for our clients?

We as spa industry professionals could dedicate hours every day to investigating everything out there in the vast world of beauty and still be behind. It’s so exciting but also no wonder that our clients find themselves bogged down with information and faced with so many temptations. What’s more, in many ways, the line between skin care professional and client is becoming blurred. Our clients have never been more informed and never had so much access. So what is the esthetician to do?

Clear Communication

The esthetician-client relationship has never been as important as it is right now. We have to be sure that we are asking the right questions and truly understanding the answers. Our clients’ safety and our professional liability depend on it. Oftentimes, clients don’t admit to some of the dicey things they do to their skin at home. Maybe because they know it’s risky, or worse, they are unaware of the consequences of their actions. That’s why it’s so important to encourage clear and honest communication without judgment. After all, if we do not have a complete understanding of our spa and medical spa clients’ habits and lifestyle choices, we cannot recommend and perform safe treatments. Here is my list of what estheticians and skin care professionals need to be looking out for.

Elizabeth Donat, L.E., is the founder and CEO of EMD Skin Solutions. She is a New York State and internationally licensed esthetician with nearly 20 years of experience in the beauty industry. After graduating Atelier Esthetique Institute of Esthetics, Donat worked at some of the most reputable spas and salons in New York City before returning to Atelier Esthetique to work as an instructor. She also worked for Elizabeth Arden and Massage Envy Spas before starting her company.

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