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White cylindrical skincare bottle of Collin Peel Toner for all skin types

Texture & Consumer Awareness: This is What's Shaping Current Toner Trends

Where formulation in one component of a consumer's skin care regimen is optimized, so too will the others follow, especially when it comes to multifunctionality.

Woman's face distorted with horizontal digital lines against dark blue background

AI in Skin Care: Practical Innovations for Spa Owners and Estheticians

Artificial Intelligence (AI) is revolutionizing the skin care industry, offering spa owners and estheticians powerful tools to enhance client care, streamline operations and stay competitive.

Blue Christmas ornament with gold crown, cracked and revealing fragmented pieces

Holiday Skin SOS: The Surprising Science You Need to Know During Stress Season

Walk into any treatment room this holiday season and you'll see it instantly—that telltale puffiness around the eyes, the stubborn redness that refuses to calm down, the client who insists their go-to serum suddenly stings.

Close-up of skin with black fabric tied in a knot against contrasting background

The Complete Business of Spray Tanning: A Guide for the Modern Esthetician

In the ever-evolving world of aesthetics, there’s one service that’s managed to stay both timeless and trendy—profitable for practitioners, addictive for clients and shockingly low overhead for what it delivers: spray tanning.

White roses, handmade soap bar, wooden salt bowl, and soft towels for relaxing spa setting

Seasonal Skin Savvy: How to Boost Your Biz Throughout the Year

If there’s one thing we can count on—besides the fact that someone will always ask if extractions will hurt—it’s the rhythm of the seasons.

Clear liquid droplet on translucent circular surface with glass pipette

5 Things You Need to Know About Azelaic Acid

While the North American and European markets are no strangers to azelaic acid, the further industrialization of the Asian-Pacific region has resulted in a growing middle class and larger awareness surrounding skin care.

Two leather shoe brushes with textured brown and yellow surfaces

8 Things You Need to Know About Lymphatic Massage

Social media, Instagram and TikTok mainly, have been allowing lymphatic drainage to soar in popularity with the rise of "lymphfluencers" who've been positioning techniques as a solution for those looking for a more defined jawline and reduced puffiness.

Serene spa treatment room with blue towels and orchids in soft golden light

Experts says ChatGPT Atlas Could Transform How Consumers Find and Book Beauty Treatments Online

Global beauty and wellness marketplace Fresha has highlighted how the newly launched ChatGPT Atlas could reshape the way consumers search for and book hair, beauty and wellness appointments.

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Bringing Renewal: Southwestern Spas' Answers to the Heat

Silhouetted film crew working in a studio with vibrant purple and red lighting

Milk Makeup Extends Its Roots in Music and Culture

Milk Makeup announced the next step in its cultural strategy: deepening its presence in music by creating authentic touchpoints with artists who embody fearless self-expression.

Skincare routine: Hand applying serum to sleek black hair near face

4 Things About Your Clients' Heads, to Keep In Yours

Scalp care's been the growing beauty trend catching on in the immediate post-pandemic wave, as the burgeoning wellness movement changed the lens in which we view skin care and began to be harnessed as a tool to bolster our aesthetic beauty, as well as our health.

Elegant dinner party with guests seated around a table with gourmet food and wine

Stars Came Out To Honor Leaders in Beauty, Health and Wellness

The 7th Annual Daytime Beauty Awards (DBAs) took place on Sunday, September 21st at Grand Venue in Los Angeles.

Person in yellow sweater joyfully tossing autumn leaves in sunlit forest

5 Autumn Essentials You Need to Cozy Up To

Just because it's dull outside, doesn't mean our skin has to match!

Patient receiving medical scan on diagnostic imaging machine

Elevate the Experience: The Tech Your Guests Will Soon Expect

In today's spa and wellness market, guests prioritize results and relaxation, seeking advanced and personalized experiences. As trends become hotter, spas and wellness clubs must integrate innovative solutions to meet the growing demands. RedWave and HydroWave by Wellsystem can be that solution, with fully automated, touch-free systems that deliver high-impact wellness benefits with minimal staff involvement.

Colorful holiday string lights draped on rustic wooden planks

Holiday Décor—Does it Match Your Brand?

When was the last time you purchased new seasonal décor?

Delicate false eyelashes with fine, curved strands held by metal tweezers

The Lash Landscape: Navigating Trends and Staying Grounded

In today’s beauty industry, lash artists aren’t just creating looks—they’re navigating a constant stream of trends flooding their feeds.

White Biba skincare jar on weathered driftwood against pale background

Guiding Hands: Biba de Sousa

For an industry rife with educators and continuing education, we sometimes forget about the most valuable teacher of all: experience—and not just in quantity.

Pevonia skincare cream jar nestled among yellow flowers and soft pink petals

Pevonia: Effortlessly You

Healthy, radiant skin shouldn’t be so complicated.