Beauty is a robust market as it is, but with its convergence with wellness, the combined market is a behemoth in itself. Consumers and professionals alike are struggling to make heads or tails in the flood of product launches, dual B2B/B2C brands and budgetary constraints.
Slow down and take a breath, though.
The products on the market can tell you a lot about what's driving movement, which can be invaluable when it comes to curating the right products and services for your business.
We've got you; we're reading the writing on the wall, so you don't have to.
Here are three products emblematic of the current moment in beauty, and what they're telling you about the next one.
The Product:
KeraFactor’s Scalp Stimulating Serum
KeraFactor Scalp Stimulating SolutionImage courtesy of KeraFactor's team.
KeraFactor sets out to nourish scalps for stronger, thicker, fuller hair. It's safe for all hair types, making it a versatile tool for professionals. This serum is drug- and hormone-free, ideal for daily use and microneedling and activates with red light therapy. Being dermatologist-developed makes it appealing to clients, especially in an age where the market is increasingly prioritizing clinically-backed results and medical-grade skin care. Professionals will also feel at ease with this product, knowing it's MoCRA compliant.
The Trend:
The greater role of skin care in wellness has allowed scalp and body care to thrive in the current skin renaissance (skin-essaince? Ugh. We'll workshop it.) Gone are the days of using a six-in-one face-body-hair-house-dog-dish wash and calling it a day. Consumers are taking more care with their scalps, curating better shampoos and taking extra measures to exfoliate and hydrate them.
"The clear hero for my patients has been the Scalp Stimulating Serum," says Dr. Debra Durst. "It’s become a foundational part of how we approach hair restoration."
Non-irritating and easy-to-use, this serum delivers measurable results when it comes to hair density, reducing shedding and overall scalp health, which will only make it easier for clients to remain consistent.
Durst adds: "Ultimately, KeraFactor fits perfectly into how we practice medicine: evidence-driven, regenerative and focused on restoring function at the root cause level. That’s why it’s earned its place as a staple in our hair health programs."
The Product:
Guinot's Cover Finish
Guinot Cover FinishImage courtesy of Guinot.
This product by Guinot allows consumers the coverage they desire without sacrificing nourishment. It evens skin tone and can effectively conceal imperfections, while its hydrocyte complex and mallow extract hydrate and lock in moisture for all-day comfort.
The Trend:
When it comes to makeup, consumers are getting smarter and expecting their products to keep up. Products like Cover Finish, that deliver a seamless, lived-in look, are much more preferable to traditional, thicker foundations and concealers, which can clog pores and take on a "cakey" appearance as the day wears on.
Products like this show us the skin-first movement in makeup. A luminous complexion aided by light, breathable products allows consumers to feel at home in their skin, benefitting from some coverage without feeling completely covered up, and without paying for it with their bare skin later on.
Good for hiding visible signs of fatigue, blemishes, dark circles and puffiness due to chlorella, this one-color concealer adapts to the user's skin tone via encapsulated pigments.
Longevity doesn't stop at the end of your appointment. Home care is crucial for helping maintain results from filler.Image by Studio Romantic / Adobe Stock
The Product:
ZO Skin Health's Peptide Refining Concentrate
ZO Skin Health's serum is perfectly complementary to fillers and neurotoxins. Using four different peptide technologies, this concentrate smooths lines, improves elasticity and restores facial volume. After 12 weeks, the skin looks more lifted and structured, and has more facial definition. It works with the skin's natural hyaluronic acid production and can reach areas fillers and neurotoxins can't, while reducing redness and bolstering the skin barrier.
The Trend:
Regenerative skin care is the latest in longevity solutions, featuring technology that works with the skin's natural chemistry and with consumers' natural physiology to reverse aging and maintain results in a sustainable fashion. Read: the focus is no longer on erasure or covering up, but on rebuilding and repairing to tap into the skin's full resilience.
Even clients who don't get fillers will appreciate this product if they need a little more time in between facials or if they prefer clinical-grade skin care. Founded by globally recognized dermatologist Dr. Zein Obagi, this product was made for daily use.
