We are bringing you all the latest news in the spa and wellness sector. This week GlossGenius is debuting a new feature for their spa software, Bioelements announced an exciting webinar and product launch, SpaStar is now offering a pro portal for their spa partners, and FarmHouse Fresh was featured in an international JPMorganChase campaign.
1. FarmHouse Fresh Highlighted in JPMorganChase Campaign
FarmHouse Fresh has been chosen for JPMorganChase’s national campaign, "Women on the Move" that showcases women-run businesses across the US. The initiative also focuses on improving women’s financial health, advancing women’s career growth and supporting women and girls in communities globally.
A long-time customer of JPMorganChase, Shannon McLinden, CEO and founder of FarmHouse Fresh, opened a business banking account at her local branch. Through this partnership, McLinden was able to scale FarmHouse Fresh from a small local business to a robust multinational operation. She also grew her team to almost 80 people and opened an animal sanctuary at the company’s farm headquarters.
Looking ahead, McLinden is excited about expanding her business with help from JPMorganChase. “We’re 20 years in and still growing our business and connecting with our customers,” she said. “They’re animal lovers like us and feel deeply connected to our mission. They often stop by to visit, so we’re building an event space to welcome even more of our community to the farm.”
2. GlossGenius Debuts New Product Innovations
GlossGenius announced new innovative Teams features. With Teams features from GlossGenius, business owners seamlessly manage operations and finances, and staff spend more time nurturing the relationships at the heart of their craft.
Key elements of this release include:
- Enhanced Time-Tracking and Payroll that saves business owners hours of manual work per week through the ability to deposit funds to separate bank accounts and flexibly book, manage, and pay their team all on one platform.
- Collaborative Team Calendar with every detail designed for busy salons who want to keep an organized team schedule. With beautiful color-coding by service or team member, drag and drop rescheduling, and one-click navigation, the new calendar makes it easy to stay on top of staff availability and make changes in seconds.
- Transparent Performance Insights and Goal-Setting Tools, with real-time analytics that motivate staff while providing owners with actionable business intelligence that yields powerful results: teams that set goals with GlossGenius earn an average of 51% more revenue per week.
- Pre-Set Roles and Custom Permissions, enabling business owners to protect sensitive information and easily and dynamically manage data visibility needs for staff.
- Branded Website Templates, giving businesses customizable options to show off their brand, services, and portfolio, and deliver on the industry’s fastest client booking experience.
- Customizable Client Engagement through branded email and SMS templates and AI-assisted marketing tools that maintain a personal touch in client communications, enabling businesses to earn an average 29% more revenue each month.
"We've listened to the struggles of over 75,000 talented beauty and wellness business owners in our community," says Danielle Cohen-Shohet, CEO of GlossGenius. "They've compromised for too long. Our mission is clear: create a platform where client satisfaction and staff empowerment coexist easily. With our new Teams features, we're not just bridging a gap – we're paving a new path forward."
Related: 4 Spa & Wellness News Updates
3. Bioelements Launches Webinar, "The BIG REVEAL LIVE EVENT: Clear the Breakouts, Repair the Barrier"
Bioelements announced a live webinar that will unveil their new collection of retail and professional-use-only innovations that treat acne-prone skin that is set to take place on September 16, 2024 at 11 AM, CST.
Attendees will learn about the entire Acne Activist + Pore Activist collection: seven cost-effective, corneotherapeutic OTC medicines and innovations for acne clearing and barrier strengthening.
Key tops that will be discussed include:
- Up-close education straight from the Bioelements team of esthetics experts
- Product knowledge of the Acne Activists + Pore Activists collection
- A demo of the Acne + Pore Clearing Treatment protocol
- Sales strategies and tips direct from Bioelements national sales director, Kelly Melvin
- The product development vision from Bioelements CEO, Terry Schatz
- Unveiling of new marketing assets from Bioelements CMO, Callie Lushina
- Exclusive live product giveaways and special offers only available to you if you attend this event!
4. SpaStar(R) Launches Pro Portal for Spa Pros
Beauty business expert, Lori Crete, introduced the new SpaStar Pro Portal with resources and tools to support spa owners, spa directors and estheticians. The portal includes brand elements, sales scripts, shelf-talkers, video demonstrations, and articles on best practices, aimed at successfully marketing SpaStar’s Get Ready Wrap in both the treatment room and retail boutique.
SpaStar’s Pro Portal includes brand elements to support marketing initiatives, shelf talkers for the treatment room and retail boutique, video demonstrations on how to properly market the Get Ready Wrap and employee scripts. Articles such as "10 Merchandising Tips & Sales Producing Scripts" offer practical tips and inspiration to increase retail sales.
“Experts at a recent ISPA Town Hall reported a 'return to retail' post-pandemic. However, many spa directors and estheticians feel stretched thin and overwhelmed. The SpaStar Pro Portal supports our partners with practical tools and inspiration to increase sales and guest satisfaction," said Crete. "We have leveraged our two decades of experience supporting spa owners and estheticians to create the Pro Portal for our valued partners."
