5 Pro Makeup Trends for Event Season

Trends in beauty and makeup are always evolving, with some making lasting impressions on the beauty industry, and others fizzling out quickly. While it's not essential to always change up your services to include the latest trends, it can benefit your spa business to capitalize on micro trends that can add to your services and make for catchy marketing.

Experts at Cult Beauty revealed several spring micro trends in a trend report, and we are bringing these trends to you. The trends cater to a diverse clientele, and are easy to add to your services, social pages and retail space at a low cost to boost your overall ROI. 

1. Soft Glam 

This year has seen a giant push for simplified skin care and makeup application. Many are interested in using less products on their face, and looking to enhance their natural features with beauty tactics. As a professional makeup artist, it's essential to master the art of soft makeup to help clients achieve their desired look without the surprise that bold makeup can often cause, and to evolve with current trends clients may find on social media. 

2. Glazed Blush

Who doesn't love to look as glowing as a glazed donut? Glowing skin and makeup has had a moment for the last few years in the beauty space, and it isn't going anywhere, anytime soon. A healthy, hydrated skin texture is what many clients hope to achieve when seeking out an esthetician. Another huge trend in makeup is the flush of color that blush provides; anything that can provide a youthful look to the face. This is an easy add for professional makeup artists, and a step that you might already include in your services.

Related: Mintel's Mature Beauty Trends for 2024 & Beyond

3. Mob Wife Makeup

For your clients that aren't looking for a natural makeup application, and want to have some fun with a bold look, "mob wife makeup" is the perfect trend. This trend is made for your clients that are attending an event and want to take their makeup to another level, with a distinctive look that doesn't stray away from smoky techniques, bright colors and big confidence to match. 

4. Color Play

'Tis the season for playing with endless shades of color to add a little depth and excitement for any pro makeup look. Whether it's through eye shadow, blush or lips, there are so many opportunities to expand your color options in your professional makeup collection. This is your time to experiment with playful and bold color combinations, allowing your creativity to shine. Adding color to your services can also make for more organic retail opportunities. 

5. 90s Makeup Continued

It's no surprise that beauty trends continue to cycle and resurface throughout the years. A trend that has continued to grow in popularity is the 90s makeup aesthetic. This distinctive look has many features that will forever remain iconic including thin eyebrow lining, smoky coloring and most notably, dual-shaded lip liner.  Serve up a dose of nostalgia for clients by using aspects of this trend in their makeup application.