ATTITUDE’s Sustainable Sun Care

The standard for sun care is higher than ever in an era when multifunctional solutions and more intense SPF formulations reign supreme.
The standard for sun care is higher than ever in an era when multifunctional solutions and more intense SPF formulations reign supreme.
Image courtesy of ATTITUDE.

ATTITUDE has been pioneering eco-friendly packaging and high-performing sun care in the beauty and home industries for over 15 years. Having long-standing, trusted brands both in the treatment room and available as retail offerings is crucial for building client trust, product education and establishing your business' brand identity and value alignment. In an industry rife with product fatigue, finding trusted brands is hard. Finding brands that can keep up with sustainability's evolving dialogue is even harder.

ATTITUDE products are EWG verified, meaning they avoid ingredients that are connected to health and environmental concerns. In addition to prioritizing toxic-free ingredients, ATTITUDE products are PETA certified and have the highest possible score on Yuka, an independent project that decodes food and cosmetic labels for consumers and analyzes ingredients’ health impact. ATTITUDE specifically uses naturally derived ingredients—an assurance that comes just in time for the summer months, when their Sunly and Phyto-Sun collections will be in high demand. Their array of pre- and post-sun exposure products are efficiently packaged to be TSA-friendly and mitigate plastic waste, making it perfect for your jet-setting clients.  Both collections are comprised of solid sun care products, with Phyto-Sun offering a range of multifunctional solutions and Sunly focusing on the new standard of SPF protection.

ATTITUDE’s commitment to the environment extends past its plastic-free packaging, clean formulation and cruelty-free practices. In addition to these, ATTITUDE participates in tree-planting initiatives to reduce their carbon footprint and restore the planet’s ecosystems. Able to guarantee transparency and quality with their in-house lab, ATTITUDE is active in 55 countries across the globe.

More in Sun