In an era dominated by technology and vast urban landscapes, a growing movement encourages individuals to reconnect with nature uniquely and creatively. Skin rewilding, a novel skin care trend gaining popularity worldwide, urges people to embrace their primal roots and experience the benefits of returning their skin to a balanced, natural (wild) state. Skin rewilding, often called "rewilding therapy," furthers this concept by encouraging people to embrace a natural state of being and care for their gut and skin's natural microbiome.
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In an era dominated by technology and vast urban landscapes, a growing movement encourages individuals to reconnect with nature uniquely and creatively. Skin rewilding, a novel skin care trend gaining popularity worldwide, urges people to embrace their primal roots and experience the benefits of returning their skin to a balanced, natural (wild) state. Skin rewilding, often called "rewilding therapy," furthers this concept by encouraging people to embrace a natural state of being and care for their gut and skin's natural microbiome.
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Skin Rewilding Breakdown
Skin rewilding goes beyond surface-level benefits. It encourages self-care, mindfulness and a connection with nature, promoting overall well-being and a harmonious relationship with ourselves and the environment.
Fresh air, vitamin D and some naturally occurring bacteria found in the wild are associated with healthier skin, reduced inflammation and a strengthened immune system. Many proponents of skin rewilding emphasize the importance of connecting with nature's elements to revitalize and rejuvenate the skin.
The popularity of skin rewilding has led to the emergence of specialized retreats, workshops and even designated parks where individuals can explore this unique practice. These spaces serve as sanctuaries for those seeking respite from the demands of modern beauty expectations and provide a space for like-minded individuals to connect, learn and share their rewilding experiences.
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Starting Skin Rewilding
Your clients can quickly start rewilding at home by simplifying their routine and streamlining their skin care regimen by focusing on a few essential products. Quality over quantity is vital for skin rewilding. The concept for skin rewilding is "simplifying allows your skin to rebalance and reconnect with its natural state."
There are five skin care tips that you can provide to your client who are looking to start skin rewilding and nurture their microbiome.
1. Embrace Gentle Cleansing
When rewilding the skin remember preserving its microbiome is crucial, so opt for gentle cleansing techniques. Avoid harsh soaps and cleansers that can deplete the natural oils and disrupt the delicate balance of the skin's microbiome. Instead, choose mild, pH-balanced cleansers that effectively remove impurities while maintaining the skin's natural protective barrier.
2. Nurture with Probiotics
Just as your gut can benefit from probiotics, so can your skin. Consider a dual approach by incorporating daily supplements and skin care products enriched with probiotics to support a healthy digestive system and skin microbiome. Probiotics help replenish beneficial bacteria on the skin's surface, promoting a balanced ecosystem and protecting against harmful pathogens. You want to recommend products containing Lactobacillus, Bifidobacterium or other probiotic strains known for their skin-loving properties.
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3. Use Non-Toxic, Natural, and Organic Ingredients
Educate your clients on ingredient labels and suggest they opt for skin care products prioritizing natural and organic ingredients. Harsh chemicals and synthetic additives can disrupt the skin's microbiome and lead to various skin issues. Avoid synthetic fragrances, parabens, sulfates and other harsh chemicals. Choose products formulated with plant extracts, botanical oils and gentle ingredients that are known to nourish and support the skin's natural ecosystem.
Use products with third-party certifications like Cosmos-Certified Organic, USDA Certified Organic, EWG Verified or Clean Label Project Awards. It's worth noting that while certificates or awards can provide valuable guidance, they are not the only measure of clean, non-toxic beauty. It's essential to read product labels, research brands and make informed choices based on your values and preferences.
4. Avoid Over-exfoliating
While keeping your client's skin clean is essential, over-exfoliating can strip away the skin's natural protective barrier and disturb its microbiome. Make sure your clients limit excessive exfoliation and opt for a balanced exfoliating approach that suits their skin type. Instead of harsh physical exfoliants, suggest they use gentle chemical exfoliants like AHAs or fruit enzymes to help remove dead skin cells without irritating the skin's natural state. Instruct them not to exfoliate more than one-to-two times per week.
5. Embrace Mindful Moisturizing
Proper hydration is vital for maintaining a healthy skin microbiome. Suggest serums and moisturizers that contain nourishing ingredients like hyaluronic acid, ceramides, and plant-based oils to your clients. These components lock in moisture, help to strengthen the skin's barrier and provide an optimal environment for the skin's microbiome to thrive. Choose products free from synthetic fragrances and harsh preservatives, as these can disrupt the delicate balance of your skin's ecosystem.
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A (Re)Wild Trend
By following these skin care tips, you can rewild your client's skin and foster a healthy and thriving microbiome. Remember, each person's skin is unique, so it's essential to listen to your client's skin's needs and adjust their skin care routine accordingly.
Catie Wiggy is a Clean Beauty Esthetician and founder of Creative Beauty Collective, a women-driven boutique consulting team focused on supporting clean CPG indie brands. With 20+ years of experience as a marketer, brand educator, clean product formulator, and Licensed Master Esthetician, Catie's one of the driving forces behind increased natural consumer awareness and promoting clean indie brands.
