Boulevard, the provider of a client experience platform purpose-built for appointment-based, self-care businesses, has added text marketing to its platform. This new capability creates an efficient and effective way for salons, spas, medspas and barbershops to boost bookings, drive revenue and maximize client engagement.
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Text marketing with Boulevard enables self-care businesses to reach clients through highly targeted SMS campaigns executed directly within the Boulevard platform. Text marketing provides a fast, efficient way to connect with clients and engage them in conversation, and booking links sent directly via text makes it easy to schedule that next appointment.
Boulevard’s text marketing capabilities leverage a dedicated phone number unique to each business location. All text communications from Boulevard — including client notifications, two-way texting, and text marketing — are sent from the same dedicated business number. Leveraging the same phone number across communications ensures client recognition and improves text marketing response rates.
All Boulevard text marketing campaigns are two-way enabled and allow clients to respond to marketing texts as they would a direct message. Text marketing integrates with Boulevard Messages, enabling staff to continue the conversation directly from the Boulevard platform and promptly answer client questions.
With text marketing from Boulevard, clients can tailor campaigns to a highly targeted audience of recipients. Customers can easily create, save, and reuse client segments with Boulevard’s intuitive audience builder and filter capabilities. Since every self-care brand is unique, Boulevard’s easy-to-use campaign builder enables customers to create customized, on-brand messages with just a few clicks. Boulevard provides a rich array of meaningful campaign metrics and reports, allowing customers to track a current campaign’s success and optimize future ones.
Boulevard’s automated notification texts help self-care businesses deliver a more premium and personalized client experience while reducing no-shows and deepening client relationships. With automated confirmation and reminder texts, self-care businesses can proactively keep clients informed leading up to their appointment, and, just as importantly, keep the conversation flowing afterward to build the kind of long-term relationship that drives client retention.
Boulevard’s automated client notification texts engage clients instantly and directly when they’re most available, prompting them to confirm their appointments and providing critical reminders and other important details about their upcoming service. Business owners can add custom text language to match the unique communication tone and style of their brand.
“In today’s highly competitive climate, finding new and effective ways to engage and communicate with clients is essential to driving revenue growth,” said Jozyln Miller, senior education manager at Boulevard. “Businesses can’t be passive or rely on legacy marketing tactics designed for a bygone era. Text marketing with Boulevard helps self-care businesses improve their overall marketing strategy with a powerful tool to get more clients in the door.”
