RapidLash has announced a donation of $68,000 to Project Purple, a national nonprofit dedicated to fighting pancreatic cancer. The donation is the company's largest philanthropic effort. Its year-long "Paint It Purple" campaign, held in celebration of its 15th anniversary, set aside a portion of every sale of the company's patented eyelash, brow, hair and skin care products. It is the company's largest philanthropic effort to date.
The $68,000 donation enables Project Purple to provide the equivalent of 1,889 pancreatic cancer patients with a care blanket, 137 patients with mortgage or rent payments; 876 patients with funding to keep their utilities running or 398 patients with the money to pay for medical expenses.
"This year, RapidLash has truly showcased the power of community and compassion," Janet Carieri, chairwoman of RapidLash, said. "Teaming up with Project Purple to combat pancreatic cancer has been a deeply personal journey for all of us. We're incredibly humbled that our employees and customers rallied behind this important mission. I couldn't be prouder of what we've achieved together. To our cherished customers and the dedicated team at Project Purple, thank you for making 2023 truly remarkable."
"We are thrilled to have joined forces with RapidLash to Paint It Purple throughout the year," said Dino Verrelli, founder and CEO of Project Purple. "Fighting one of our country's deadliest cancers takes a village and corporate partners like RapidLash are critical in our fight. This gift and the public awareness raised through the Paint It Purple campaign are instrumental in our efforts to positively affect patient care and survival rates."