Squeeze is expanding its personalized massage business with the opening of new shops in Northbrook, Illinois, a suburb of Chicago, and Huntsville, Alabama. The new shops feature ten treatment rooms with an ambiance carefully crafted to foster a relaxing setting, promoting comfort and enhancing the overall well-being of its guests.
The Northbrook Squeeze is set to open on January 19, 2024 and the Huntsville location's opening date will be January 26, 2024.
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With Squeeze's personalized app-based approach, each massage is tailored to the customer’s liking including pressure, music, lighting and the ability to tap a “ready button” letting the therapist know to return in-room to begin the massage.
Guests are also able to set preferences around what body areas to focus on, pressure, oil or lotion and more. Personalized preferences are saved to guests’ profiles and reviewed by massage therapists prior to appointments.
Squeeze also offers complimentary enhancements that are tailored to meet each guest’s specific needs, including deep tissue, heat therapy, percussion therapy and aromatherapy. Squeeze offers a variety of pricing and monthly membership programs that range from $75 - $159 per month and include perks like one free massage per month.
The Northbrook store opening marks a substantial milestone for Squeeze in expanding their national footprint, as the brand continues its aggressive franchising efforts with more than 85 new shop openings in development.
