Spavia has announced the appointment of Courtney Allison as the company's chief operating officer. As COO, Allison will play an important role in supporting the company's vision, educating Spavia franchisees through comprehensive training, efficient field operations and meaningful communication and cultivating a franchise system culture that values operational excellence, strong guest relationships and community-focused philanthropy. Allison brings more than a decade of experience to Spavia, including time at Sola Salon Studios and Hydrate IV Bar.
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Spavia's spa treatments include massage, skin care, body wraps and scrubs, waxing, tanning and more. The spa offers a membership model with three levels and customization of treatments each month. Currently, Spavia operates a network of more than 50 day spas, with locations including Denver, Los Angeles, Chicago, Dallas, Boston and Orlando. Spavia is placing a special focus on expanding into major metropolitan areas across the United States, with an initial focus on cities within Arizona and Texas. The company has already initiated plans for the development of eight new day spas and the company plans to reach 200 locations within the next decade.
“Courtney Allison’s franchising expertise and true, unwavering passion for the wellness industry makes her an invaluable asset to Spavia,” said Marty Langenderfer, CEO and founder of Spavia. “Her dedication to supporting each franchisee with personal growth and financial success, while also prioritizing outstanding guest experiences aligns perfectly with our values. With Courtney on board, we’re poised to bring accessible, affordable, and high-quality spa experiences to even more communities across the nation.”
“Franchising has been my life’s journey…I’ve followed in the footprints of my own entrepreneurial family and fell in love with the vast opportunities franchising provides,” said Allison. “As Spavia’s COO, my passion lies in nurturing our local owners, focusing on their team’s continual education, effective operations and genuine guest connections. With an outstanding leadership team in place, Spavia has already cultivated a strong franchisee community, and I’m thrilled to further support the brand’s growth on a larger scale.”
