Spa Industry Report for Asia-Pacific Released--With Exclusive Commentary From Julie Garrow About How to Provide a Unique Experience Inspired by This Region


Only on Exclusive commentary from Julie Garrow, managing director of Intelligent Spas, is included in this news item explaining how spas in the Asia-Pacific region can inspire your domestic spa to offer unique, results-oriented skin wellness services.

Intelligent Spas published the first Spa Industry Report for Asia-Pacific, which contains data on all 42 countries across the region. This new research covers total industry revenue and employment numbers by country, collected during Intelligent Spas’ Global Spa Benchmark Program, as well as information relating to which spa markets are supported by industry associations and government departments, enforce legal requirements and training standards, plus practice traditional spa therapies. Each country was also analyzed and categorized according to market status including mature market, growing market, emerging market or potential future market.

Explains Andrew Jacka, APSWC chairman, “Compiled by our Premier Research Partner, Intelligent Spas, the report was released to delegates of the 5th APSWC Spa Forum held from March 23–25, 2011 in Phuket Thailand. Given this is the first time such a report has been published, it has served to highlight the importance of the spa sector to the tourism industry in the region, acknowledging the significant number of professional spas that are already in existence, while showing that a number of Asia-Pacific countries have yet to establish their first spa.”

“This new Regional Spa Industry Report is a vital resource in understanding the spa industry across Asia-Pacific and will prove useful in its continued development,” states Julie Garrow, managing director of 100% independent research company Intelligent Spas. “Following the global economic instability the world has experienced during recent years, this research is timely to assist stakeholders within the industry to recognize changes in each marketplace, adapt their business strategies accordingly, identify new business opportunities and maximize overall performance.” Key research findings:

  • There are more than 3,500 spas currently operating in the Asia-Pacific region.
  • These spas collectively generate approximately US$2 billion in revenue per annum.
  • The Asia-Pacific spa industry employs more than 50,000 people.
  • More than 60% of countries are considered emerging or potential spa markets suggesting there are plenty of development and business opportunities across the region.

The full report is available from Intelligent Spas website at

Julie Garrow, managing director of Intelligent Spas, tells how this insight can help you consider adding globally inspired elements to stand apart from your competition.

Today's U.S. spa should be constantly looking for ways to stand apart from its competition. By meeting the needs of your clients and offering a unique, results-oriented skin wellness experience, U.S. spas can begin to find the success that they had before the recession. Following is advice from Julie Garrow, managing director of Intelligent Spas, if your spa is looking to incorporate treatments or techniques from the Asia-Pacific region to bring a unique experience to your clients.

According to Garrow: "Many spa markets in the Asia-Pacific region are very unique because they source their spa treatments from centuries’ old traditional therapies. The therapists learn a range of treatments as a way of life before they begin their spa career, which enables them to deliver a lifetime of understanding and caring to each client they service. When such traditional therapies are practiced in an authentically designed spa environment, the spa client receives a unique and genuine experience which is very difficult to replicate. These Asian spas may inspire other spas around the world by encouraging authenticity within both their spa treatments and spa facility design."

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