The Hits Keep Coming as Foreo Racks up the Wins


Forget showers—for Foreo, spring brings wins.

In April the Swedish beauty tech brand took home the award for Innovative Concepts for the Foreo UFO, a smart face mask, at the Gruner + Jahr Spa Awards. Presented by supermodel and skin care brand owner Miranda Kerr, the accolade was accepted by Foreo general manager DACH Audrey de Saint Priest.

A month earlier, the Foreo UFO also received a win in the product design category at the iF Design Awards. The product came in first out of more than 6,000 submissions from 52 countries (judged by a 67-person international jury).

“Foreo is still a relatively young brand and so to continue to win award after award every other month, this is a huge achievement,” said Foreo CMO Steve Thompson. “The iF Design Awards are legendary and we are thrilled to accept the top nod for our UFO design which we launched last year. To then be awarded the Gruner + Jahr Spa Award for innovative concepts in the same week was a huge surprise but the icing on the cake. Our global awards wins are totaling 145 now which means throughout the categories of innovation, design, beauty, wellness, travel retail and media - we are averaging two award wins per month around the world.”

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