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Foreo Names New CEO

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Foreo has appointed Filip Sedic as chief executive officer, the company announced.

Sedic currently serves as chairman of the board, and is the primary inventor of Foreo’s product line, including its Luna cleansing devices and UFO smart mask treatment.

He will assume the role immediately, succeeding Paul Peros, who stepped down from the position.

“We would like to thank Paul Peros for the contribution he has made to the growth of Foreo from its beginning until to now,” said Sedic. “Through our five-year journey, the company has developed into a strong organization, and is now ready to face up to an exciting new chapter in its history.”

Related: Third Time's a Charm for Foreo's Luna Mini