Rock-N-Roll Around the Spa


Hard Rock International has announced plans to open its fourth property in Daytona Beach, Florida, in collaboration with Summit Hospitality Management Group.

The 200-room property will incorporate elements from the Hard Rock brand, including a Body Rock workout facility and a Rock Spa. The Rock Spa will feature six treatment rooms, a manicure/pedicure station and poolside cabanas with spa services. Additionally, the spa will include a music-infused Rhythm & Motion spa menu.

"From the gorgeous beaches to the NASCAR races that draw in hundreds of thousands of people each year, we're thrilled to bring our product to visitors and locals alike in Daytona Beach," said Marco Roca, executive vice president of global hotel development at Hard Rock International.

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