Grande Cosmetics has donated $25,000 to the National Association for the Advancement of Colored People (NAACP) in support of the Black Lives Matter Movement. In addition, through the month of June 2020, 10% of all proceeds from the brand’s website sales will be donated to the NAACP with a goal of $50,000 or more.
The company announced that it stands against all forms of racism, prejudice and injustice, and it's committed to using its platform to help enact long-term change.
“It is a priority to me and my staff to use the Grande Cosmetics platform to make a real difference in the world,” Grande Cosmetics founder Alicia Grande said. “We will not standby silently, but rather unite with our brothers and sisters to enact change now.”