A group of people came together for a socialathon to create awareness and support around what was happening to the spa industry during COVID-19. This group raised roughly $22 thousand for the PBA COVID-19 relief fund during their socialathon.
Sam Villa, global artistic ambassador for Redken, rallied the best of the best for the event, including X-Presion, Robert Lobetta, Matty Conrad, Larisa Love, Anthony Mascolo, Tabatha Coffey, Matt Swinney, Chelsea Vonne James, Marco Arena, Mark Busto, Antoinette Bender, Sonya Dove, Ruth Roche, Candy Shaw, Vivienne Mackinder, Gerard Scarpaci, Ammon Carver, Ludovic Beckers, Chris Baran, Chrystofer Benson, Stephen Moody and Ann Mincey. There were so many valuable heartfelt lessons of encouragement and technique imparted during the socialthon but these were the 10 big takeaways.
10 Takeaways from Sam Villa's Socialathon
- Don't be afraid to learn. If you’ve learned something, take that new information and be committed to applying it when you reopen and are back behind the chair.
- See the big picture. The world doesn’t revolve around just one person, the world simply…revolves.
- Have your comeback. You can’t have a “comeback” without a “setback.” Embrace how you get back into working with your clients.
- Spot the new trends. This era is creating new trends that will earmark all the changes that have occurred. Recognize those trends and apply them at the chair.
- Find opportunity. In crisis, comes opportunity.
- People pay for you. People are paying for the way you think and the way you help them just as much as they’re paying you for the work of your hands.
- Understand your worth. Don’t compromise your work and shortchange yourself by trying to make a deal for your clients. You are worth every penny you charge, so charge what you’re worth.
- Understand change. As much as you and your business have changed, be aware of the change your clients are also going through under different circumstances. You can be their voice of reason in this time of difficult transition.
- Embrace imperfections. These imperfections can and will lead you down new and different paths of creativity.
- Find balance. Keep the voices you encounter in check and focus on balancing out the message within them.
“I’m so proud of the myriad of different thoughts and ideas this outstanding group of talented artists shared, all in the name of helping others,” says Andrew Carruthers, education director. “We have one chance at existence on this earth, being there for others and giving back makes it a much more enriching journey.”