Cutera, Inc. has announced the launch of the Cutera University e-learning series, to support medical professionals through the COVID-19 crisis and beyond. Additionally, the brand has extended the Heroes Among Us initiative to celebrate Cutera practices that are making a positive impact in their communities during the COVID-19 global pandemic.
The Cutera University e-learning series offers complimentary solutions that practices can leverage to expand their knowledge base, help their business endure while keeping patients engaged and informed.
Its strategies are not only applicable today, but can be used at any time to strategically empower practices to do everything from jump start social media engagement to help boost growth and train employees.
Key components include:
- Educational programing via webinars and live chats geared to help practices better manage business today and in the future;
- Podcasts on how to optimize the use of Cutera devices;
- Virtual clinical updates and trainings;
- “Cutera Biz Bites” segments on the @Cutera_Camp Instagram channel, presented by practice development managers, delivering real time access to business growth tips; and
- Let’s Get Creative social media series with tips by Cutera brand ambassadors, well-known influencers and experts that offer advice on everything from wellness and beauty to mini work-out routines that a practice can share with their clients.
Each piece is carefully designed to prepare practices to navigate the new normal with confidence, armed with expert advice, corporate counsel and creative tools to connect with patients.
As part of the program, Cutera is also launching an e-book, “Survive, Thrive, Grow: Proactive Strategies for Practice Success,” that delves deeper into topics that matter to practices like harnessing digital technologies to keep patients engaged, business and financial best practices, modern social media strategy and more.
Cutera’s Heroes Among Us celebrates Cutera partners who have had a profound impact on their neighborhoods during this unprecedented time.
From physicians going back to the ER and conducting hospital rounds to supporting food depositories and shelters, to doctors donating personal protective equipment, ventilators and office facilities as needed, Cutera wants to shine a spotlight on its customers who are making real differences.
Cutera providers, largely in the esthetic space, made rapid operational changes when stay-at-home orders were issued. Over the subsequent weeks, many shifted gears, doing their best to support the essential workforce while giving back in a meaningful way.
Heroes Among Us recognizes extraordinary cases of compassion, humanitarianism and kindness in a time when the world could use more of it.
“At Cutera we work aggressively alongside our physician partners to push the boundaries of innovation forward from the technology we create, to the education and practice management resources we deliver,” CEO of Cutera, Inc. Dave Mowry said. “During these unprecedented times we are working to bridge the gaps of uncertainty, delivering tangible answers for our customers. This multi-channel series gives on-going insights from Cutera thought leaders to our customers with meaningful digital events, activities, guidance and a high level of interaction and care.”