With the growing trend of estheticians and spas debuting their own products, and the larger discussions surrounding tariffs and sustainability, finding packaging that’s a good fit for your brand in terms of aesthetic, values and budgetary needs can be tricky to navigate, especially for branded retail first-timers. Here are some key considerations when it comes to choosing packaging:
- Functionality: Packaging should protect products from moisture, light, air and other variables that can affect performance or shelf life. This is especially crucial when it comes to vitamin C or retinol.
- Branding: While aesthetic is an obvious factor to keep in mind when choosing packaging, it’s not enough for your products to look nice. The look should go hand-in-hand with your brand’s personality and vibe. Who do you envision your ideal consumer being? Choosing packaging that’s easy to use, memorable and well-matched to the feel of your spa can strengthen the relationship between your brand and a client through the experience of unboxing and using your product.
- Sustainability: There’s a growing demand for sustainable and eco-friendly products and packaging. If sustainability is something your business has already championed, then choosing sustainable packaging is crucial for re-establishing that value alignment with consumers and furthering your brand’s identity. If sustainability is new for your business, then choosing sustainable packaging can be a valuable way of attracting new clients.
Don’t be afraid to think outside of the box when choosing packaging! Pure Trade and SISLEY just collaborated on a summer 2025 made of braided paper straw. Sustainable, flexible and durable, this textured effect on the collection’s tote bags and pouches is perfect for capturing that luxurious, beachy vibe. The embroidered logo elegantly denotes the brand, and the gold pull zip makes using the bags easy without compromising on style. Packaging gift sets in totes or bags, or selling products that come in pouches can be another way of pampering your clients, making them feel that each purchase is a gift, and ensuring that they always have a bit of your business at home with them.
