Two years ago, I landed at Skin Inc. as a part of the editorial team. I was thrilled, of course. Not only did I receive a job offer as an editor, which was exactly what I was aiming for, but I also found myself in the world of beauty—or so I thought.
Fast forward a couple of years and I know now that this industry is so much more than just beauty, which isn’t anything I need to explain to Skin Inc.’s skilled and educated readers.
It is safe to say that in reality, I knew little to nothing about this industry before infiltrating it. After living and breathing skin care day in and day out, my perspective and understanding on the industry is wildly different than it was prior to this job—something I will be forever grateful for.
In regards to my skin care knowledge, I now teeter the line between a consumer and a skin care professional. I, of course, am not a skin care professional by any definition of the term, but I do float somewhere above the average client that walks through your spa doors.
For example, while a trip to the spa is still always welcome, the experience has transformed from total relaxation to being on the job. As soon as I walk through the spa’s front doors, I notice the way the retail area is displayed, how the front desk team interacts with clients and how much emphasis the esthetician puts on the skin care consultation. Even when I’m on the treatment table, I analyze every step of the treatment, and I cannot imagine that will ever change.
My skin care regimen has evolved because I understand my own skin on a much deeper level. I no longer choose products because they worked like a charm for another person, or because of the vague claims on the bottle or marketing materials. I now choose skin care products based on how well the ingredients in the bottle and the ingredients my skin needs match up. I also now know that products can only do so much to help if you are not addressing external factors, such as environmental aggressors.
The way I read skin care articles in consumer magazines and websites is now with a bit more scrutiny than before. I question the latest trends and claims, and dig a bit deeper to find out whether they hold true validity.
It is now time to share with you that this is my last “Reflections” column. I will still be with Skin Inc., but you will soon be introduced to the new managing editor, and we truly cannot wait for you to meet her. I’ve loved being able to share with you my stories and opinions these last several months—thank you for taking the time to read.
Skin Inc. has so much in store for the future—near and far—and we hope that you are looking forward to the journey just as much as us.
Speaking of changes, how are you enjoying the redesigned SkinInc.com? Please let us know what you think! As always, we love to hear from each and every one of you.
Thanks for listening,