Women are cynical about scientific claims from anti-aging products and are confused by the effectiveness of cosmeceuticals, reports Cosmetics-design-europe.com. In a recent United Kingdom YouGov survey commissioned by Procter & Gamble brand Olay Regenerist, only 12% of the 1,152 women surveyed said scientific claims on packaging had any influence on their decision to buy an anti-aging product.
Also, 43% of respondents were unclear about which ingredients really work, and more than half reported using a simple cleansing, toning and moisturizing skin care routine to combat aging.
When it comes to buying an anti-aging product, 57% of the respondants opted for well-established and trusted brands, and 52% identified price as an important aspect.
According to the survey, the main aging concerns of women in the United Kingdom include loss of elasticity, wrinkles and fine lines.