Tattoo regret has become a painful reality of the 21st century, which may not sound like the best of news, but it creates a wonderful opportunity for laser tattoo removal services. With this service being known to effectively remove tattoos without causing burns or scars, tattoo removal revenues surged 440%.1,2
Tattoo Removal Demographic
Roughly 45 million Americans have tattoos with 40% of them being between the ages of 26 and 40 and 36% being from 18 to 25 years old. Commonly, many people who look for tattoo removal have already received other aesthetic procedures of some kind. Also, it is mostly woman with small black tattoos who are seeking out the procedure.1
With the cost of tattoo removal outweighing the cost of actually receiving a tattoo, the patients who are seeking out the procedure are often successful and motivated. The actual reasoning behind a patient wanting to get their tattoo removed can vary from a change in attitude to a change in lifestyle.1
Tattoo Removal in the Spa
When it comes to removing tattoos, the older tattoos are easier to remove. Location of the tattoo can also be a factor with areas that have poor circulation making it more difficult to remove the tattoo.3 The ink is breaking down into small particles through a specific wavelenth of light (1064 nm) that is absorbed by the ink.2 Most patients will require at least five treatments, and each treatment can range from $100 to $500.
Apart from the opportunity to make a profit from the tattoo removal service alone, it also provides a great opportunity for spa professionals to boast about other services they offer or discuss a potential add-on service for the client to consider.3
Post Care Treatment
Much like any other laser service, tattoo removal will be most successful when patients partake in proper home care. Patients may experience bruising, swelling, blistering and scabbing, so keeping patients informed on with home-care instructions can speed healing as well as pass these side effects.4
This allows a great opportunity for retail sales with products that can help reduce inflammation and speed healing. Products like intensive moisturizers could also be a great retail item for patients to invest in as well as ointments to prevent scabbing of the area.4
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