Current Issue cover

MassageLuXe Plans to Expand in Florida

Contact Author

Thank you for your inquiry. Please note that the author cannot provide individual medical advice. Also, if you have a customer service question, email customer service at

Fill out my online form.

MassageLuXe’s mission is “to deliver the highest quality massage, facial and waxing services in an environment that is both luxurious and relaxing to all of the guests.”

MassageLuXe,has announced its plans to further expand into the Florida market.

Related: Kristen Pechacek Named Top 100 Influential Women in Franchising

Area developers Michael, Susan and Nicole Cavaseno, are planning to open 15 more locations in the Orlando/Jacksonville area and are searching for qualified franchise owners. Currently franchisees of three locations in Lake Mary, Winter Park and Naples, the team is eager for the pending expansion.

These additional 15 locations will join the existing 19 in Florida, making MassageLuXe one of the largest spa franchises in the market.

Franchisees receive support and training from those knowledgeable of the industry ensuring success in a booming market as well as access to management software to help coordinate all parts of their business.

MassageLuXe’s future, according to president and CEO, Mark Otter, is to have more than 250 locations in the next five years.

Otter said, “Florida has been a great market for us to venture into. We are excited for franchisees like the Cavasenos to show such enthusiasm about growing their businesses. We feel there are more franchisees out there like them looking for the right opportunity to achieve success. With MassageLuXe they can definitely reach their goals.”