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Section: Business > MedSpa

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Use Data to Boost Business in Your Medical Spa

The rise of technology in business has pushed the idea of Big Data to the forefront of conversation and made data-driven decision-making a must for many companies, including medical spas.

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Risks of Responding to Negative Reviews

Bad reviews can be frustrating, because your business is personal, and you put a lot of work into the service you provide. Responding the wrong way to negative criticism online, however, can result in much more trouble than the review would have by itself.

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Medical Spa Investigations: What You Need To Know

Compliance in medical spas is more important than ever; however, it’s also never been more difficult. It’s often hard to isolate just what is required of you as a medical spa amid the web of several different licensing boards, patient privacy laws, ownership restrictions, anti-kickback laws and more.

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Medical Spa Growth is on the Map

Medical spa revenue is expected to reach over $3 billion in 2016, marked by rapid growth of the anti-aging and aesthetic laser industry.

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Walking a Fine Line: Medical Spa Marketing Vs. Patient Privacy Laws

Digital marketing and social media, in particular, are cost-effective ways to increase the reach of your business. Problems arise when the drive to grow your client base mixes with the unfamiliarity of or neglect of laws and regulations.

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Let Medical Esthetic Products Speak for Themselves

Des Fernandes, M.D., founder of Environ Skincare, has worked for over three decades to formulate well-researched products that speak for themselves. He shared his insights on his past, the industry and the importance of the ingredients chosen to protect your clients' skin.

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Gift Card Do’s and Don’ts for Medical Spas

Because medical spas involve the practice of medicine, there are a number of legal issues that prevent them from using gift cards during the holiday season or year round.

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Tried and True: Making MedSpa Menu Magic

Creating a medspa menu is oftentimes more difficult than creating menus for spa services or medical services alone, due to the plethora of treatments.

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The Secrets to Successful Intakes

Provided here you will find a general esthetic intake form including information on past treatments, potential contraindications and health history. Also, detailed below are the musts for medical spa intake forms.

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Your Medspa Mouthpiece: How to Market Your MedSpa

The tough news is that traditional marketing can be expensive. The good news is that creativity can help you market your medspa successfully without spending big bucks.

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Plastics + Spa: A Marriage Made in Spa Heaven

A plastic surgeon and spa manager who are also husband and wife have partnered at the Aesthetic Associates Centre for Plastic Surgery and Advance Skin Care and the Trés Auraé Spa for great success.

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Spa with a Clinical Twist

Well-trained estheticians are in high demand by physicians who want to pair up esthetics with medicine. What does this mean for medical esthetics? Well, steady triple figure annual growth within the next 10 years, for one.

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Seven Steps to Incorporating Medical Esthetics

It may be time for some spa owners to consider adding medical-grade products and services to their menu.

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Did You Know Cosmetic Lasers Can Double Your Income?

Remember the old days when beauty options were really limited—and results were both minimal and exceptionally time-consuming?

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Regulating Medical Devices for Beauty: Part I—Determining Class

An increasing number of developments in the beauty industry involve devices, which are often used in combination with cosmetic products.

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OSHA—What You Don’t Know Can Hurt You, Part II

Medical spa owners and operators must comply with seven particular Occupational Safety and Health Administration (OSHA) standards.

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OSHA—What You Don’t Know Can Hurt You, Part I

Most medical esthetic professionals have not given much thought to their organization's compliance with OSHA standards—it is time to change that.

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Looking Beyond Quick Fixes

If you are starting to panic about how and when traffic will start to walk through the door, it's time to roll up your sleeves and refocus on business fundamentals.

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