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Section: Business > MedSpa

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Esthetics in the Digital Age With Dr. Brian Reedy

In Part I of an exclusive interview with Skin Inc., Brian Reedy, M.D., spoke about how to practice and promote medical esthetics in the age of social media.

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What Esthetician Services Can Mean for Your Med Spa

Medical spa owners and operators shouldn’t overlook offering skin care services performed by estheticians, as they can be lucrative opportunities for added services for your patients.

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Build Your Medical Spa by Selling an Experience

Everything in a medical spa improves if the spa goes out of its way to create a stellar patient experience. This means creating a singular, spectacular client experience from website, to phone call, to every interaction after they step through your doors.

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Med Spa Client Retention Begins With Estheticians

Estheticians are some of the most widely hired professionals in the medical spa industry, and yet many business owners aren’t taking full opportunity of the advantages they can provide.

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Get Your Med Spa in Shape at AmSpa’s Medical Spa Boot Camp

Is your medical spa looking a little puny financially? Or, are you looking to beef up your medical spa dreams by making them a reality? AmSpa Medical Spa Boot Camp is ideal for entrepreneurs, physicians and spa owners who are looking to open or enhance their medical spas the right way.

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3 Keys to Boost Your Medical Spa Profits With Retail

Medical spa treatments and procedures will always be the bread and butter of your practice, but retail product sales have a vital place in the overall success of your business.

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The Importance of Aftercare: How Skin Care Products Benefit Medical Spa Patients

The most effective and marketable services offered by a medical spa will almost always be the treatments provided. However, you're doing your practice a disservice if you're not sending your patients home with the proper aftercare product.

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What’s the Next ‘Big Thing’ for Medical Spas?

Representatives from the laser, digital marketing and skin care spaces provided three insights on what to look out for in 2017 for the medical spa industry.

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Use Data to Boost Business in Your Medical Spa

The rise of technology in business has pushed the idea of Big Data to the forefront of conversation and made data-driven decision-making a must for many companies, including medical spas.

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Risks of Responding to Negative Reviews

Bad reviews can be frustrating, because your business is personal, and you put a lot of work into the service you provide. Responding the wrong way to negative criticism online, however, can result in much more trouble than the review would have by itself.

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Medical Spa Investigations: What You Need To Know

Compliance in medical spas is more important than ever; however, it’s also never been more difficult. It’s often hard to isolate just what is required of you as a medical spa amid the web of several different licensing boards, patient privacy laws, ownership restrictions, anti-kickback laws and more.

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Medical Spa Growth is on the Map

Medical spa revenue is expected to reach over $3 billion in 2016, marked by rapid growth of the anti-aging and aesthetic laser industry.

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Walking a Fine Line: Medical Spa Marketing Vs. Patient Privacy Laws

Digital marketing and social media, in particular, are cost-effective ways to increase the reach of your business. Problems arise when the drive to grow your client base mixes with the unfamiliarity of or neglect of laws and regulations.

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Let Medical Esthetic Products Speak for Themselves

Des Fernandes, M.D., founder of Environ Skincare, has worked for over three decades to formulate well-researched products that speak for themselves. He shared his insights on his past, the industry and the importance of the ingredients chosen to protect your clients' skin.

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Gift Card Do’s and Don’ts for Medical Spas

Because medical spas involve the practice of medicine, there are a number of legal issues that prevent them from using gift cards during the holiday season or year round.

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Tried and True: Making MedSpa Menu Magic

Creating a medspa menu is oftentimes more difficult than creating menus for spa services or medical services alone, due to the plethora of treatments.

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The Secrets to Successful Intakes

Provided here you will find a general esthetic intake form including information on past treatments, potential contraindications and health history. Also, detailed below are the musts for medical spa intake forms.

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Your Medspa Mouthpiece: How to Market Your MedSpa

The tough news is that traditional marketing can be expensive. The good news is that creativity can help you market your medspa successfully without spending big bucks.

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