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Section: Business > Retail
Marketing
Relevant Content: Your Secret Weapon to Attracting New Customers
So, how do you make your brand stand out? The answer lies in the art of using relevant, engaging content to draw in new customers—because let’s be honest, great skin care deserves great storytelling.
Facial
Non-negotiables For Beautiful Sleep
Enter the bedside beauty ritual era, the answer to our esthetic prayers, where you can keep everything but the kitchen sink in your nightstand because it's only the bathroom sink you'll need.
Facial
How To Create Naturally Dimensional Brows
Sometimes, small, meaningful improvements in your client’s brows is the most transformative.
Marketing
Personalization for the Professional [A Q&A With Ronit Segev]
The brand has recently arrived in the U.S., so we sat down with Segev to learn more about her journey, the skin care industry in Israel, how she approaches personalized skin care and how she identifies new technology.
Industry News
All The Winners of ISPA's 2024 Innovate Awards
Spa categories highlight philanthropic partnerships, retail initiatives, spa experiences, operational improvements, and remodels or renovations over the past year.
Face
My 4 Hydration Must-Haves
As someone with very dry skin, I am always on the lookout for products that add moisture to my skin and keep it there.
Treatment
Check Out What Inspires Spavia's Spaces
Spavia was founded in 2005 by Allison and Marty Langenderfer to support a client's journey to wellness by giving them customized treatments in a relaxing environment.
Retail
From Salon Results to Personalized Routines: The Future of Beauty Technology
How new beauty tech devices can allow for more sophisticated personalization for consumers as the demand for salon results at home continues to increase.
Industry News
Thompson Spa Adds Clinical Menu
The new ThompsonRx menu of six facials using Skinceuticals products can be enjoyed my any skin type and are customized to each client to address acne, dull skin or aging.
Home
How to Choose the Right Wax for Our Client
When it comes to providing top-notch waxing services, selecting the right type of wax is important. In order to cater to diverse client needs and preferences, LYCON Wax offers a comprehensive range of waxes that combine comfort with superior results.
Trends
Skinimalism and Beautility Among BeautyHealth's 2025 Trends
The report draws on the science behind its innovative treatments and insights from treatment rooms worldwide. The following are the 2025 trends positioned to shape the skin health landscape as outlined in the report.
Facial
Are Your Clients "Collagen Banking?"
This term "collagen banking" has exploded in the past year, as a way to describe the process of amping up collagen production to ensure you have more of it later.
Ingredients
Achieving The Art of Skin Care Efficacy
Master Chemist Sam Dhatt On Innovative Ingredients In The Skin Care Industry, Perfecting His Formulations And Efficacy Of Products
Retail
[Poll] How Is Your Customer Support For Products?
We want to know when it comes to the products you carry in the spa, how is the customer support you are receiving from your product manufacturers.
Trends
Pro Beauty Gets Behind Advent Calender Craze
Though beauty Advent calendars have been popular for a few years now, professional beauty is starting to get behind the trend. After all, why should we miss out on all the fun?
Marketing
[Listen] Should You Go Private Label?
Do you have questions about private labelling, contract manufacturing and how to decide which one to choose? If, so you need to listen to this podcast with David Kaiser.
Marketing
[How-To] Prepare Your Spa For the Holidays
The holiday season consistently shows an increase in personal services and gift giving, so it’s smart to have a plan! Start now!
Marketing
8 Extra Touches For the Holidays
As our busiest time of the year, it's the perfect opportunity to introduce new services, add-ons and little extra touches.
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