Search Skin Inc.

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New Study Shows Influence of Social Media on Younger Demographic

According to a survey conducted by the marketing firm Ad-ology Research, a growing number of people in younger demographics are influenced by social networks when choosing a day spa or hair salon.

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Marketing a Clean Spa

The topic of sanitation is timely and important, and marketing your efforts to stay clean and safe can help you stand out from the crowd.

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Essence Magazine Offers Insight on African-American Women's Beauty Market

A study by Essence magazine, in conjunction with Vision Critical Group, shows that African-American women spend nearly twice as much on skin care annually than the general market.

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Communicating Professional Value, Part 1

Clients rely on you for studied treatments and recommendations, and you can use this knowledge to give your business its proper edge.

Kids Protect Skin Better After Being Shown Sun Damage Results

Showing middle-school students ultraviolet photographs that reveal the sun damage to their faces makes them less likely to get sunburns in the months following, new research says, encouraging skin care professionals to speak to kids about good sun care.

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SpaFinder Releases Research on Industry Strengths

Showing how the spa industry is weathering the difficult economy of 2008 and 2009, SpaFinder has released a new survey focusing on marketing and personnel efforts.

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Stand by Your Brand

Knowing and selling your spa's brand can help your business stay afloat.

Changes Bring Opportunities

Marketing products for menopausal women around the globe pose challenges and opportunities for the skin care industry.

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Mintel Maps Out Consumer Trends for 2009

Mintel, the global consumer and market research company, has released five ways consumers may adapt to the world's changes during the coming year.

Satisfying Web Site Experiences Important for Consumer Sales

New research shows the importance of a quality Web site to sales both online and offline.

Making Money in Any Economy

Act now to protect everyone from a smaller paycheck at the end of year and ensure the downturn the country is facing does not affect your spa negatively.

New Research Shows Majority of Adults Have Some Green Motivation

In research released by the Natural Marketing Institute, it was indicated that more than 80% of U.S. adults are at least partially motivated by sustainability.

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Anheuser-Busch to Market and Distribute Skin Balance Water

Distribution and marketing of BORBA Skin Balance Waters and drinkable skin care line allows beer company to participate in the emerging nutraceutical beverage category; provides expansion opportunity.

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Looking for a Few Good Men

Knowing what's going on in the mind of a male spa-goer can be the key to broadening your client base.

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Meet the Press: Beauty Editors Speak Out

Consumer beauty magazine editors discuss making the most of PR, reaching consumers through beauty pages and the trends that intrigue.

Recession-proof Your Spa

Follow these tips to help keep your doors open during tough times.

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Study Shows Cause Marketing Boosts Sales

A new study shows that cause marketing, such as Estee Lauder's breast cancer campaign, means that associating products and brands with good causes can help to boost sales.

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The Face of Change: Social Media's Impact on Beauty Branding

The promotion of beauty products tends to be inherently more believable when it’s advice coming from a friend or acquaintance. Therefore, social media and sophisticated, encompassing Web sites offering information and the ability to buy are becoming more integral to the success of many brands.