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Marketing
[How-To] Prepare Your Spa For the Holidays
The holiday season consistently shows an increase in personal services and gift giving, so it’s smart to have a plan! Start now!
Finance
The Pros of a Side Hustle
Starting an esthetics business as a side hustle is like diving into a luxury pool, but you can still keep one foot on dry land. (Translation: you still have your day job.)
Marketing
8 Extra Touches For the Holidays
As our busiest time of the year, it's the perfect opportunity to introduce new services, add-ons and little extra touches.
Regulatory
4 Keys to A Compliant Skin Practice
There is a huge misunderstanding happening with our board on what the scope of practice for estheticians should be, with many regulators seeing it as a subset for cosmetology with less education
Industry News
Join us at the Sorella Summit!
We’re thrilled to announce that the annual Sorella Summit will be held from September 22 to 25, 2024, at Everline Resort in the beautiful Tahoe National Forest.
Staff
[Poll] Do You Want Continuing Education For Your Business
Answer this poll and let us know if you are interested in continuing education that helps your business.
Marketing
Building Your Business BFFs
Creating a community for your small business is like hosting a never-ending party with your favorite people. It’s about bringing together a group of like-minded folks, making them feel special and having a whole lot of fun along the way.
Staff
$pa Marketing: Is It Time to Pivot?
Pivoting is an integral part of maintaining a healthy business. As times change—and the economy changes—it's especially important to know when to adapt.
Marketing
$pa Marketing: Keeping Up with Google to Enhance the User Experience
Keeping up with Google's updates, enhancing user experience and implementing effective SEO strategies are essential for website success.
Marketing
Top Marketing Mindshift Changes for Spa Pros
The key to success in our current age of digital marketing is to embrace the idea that each platform cultivates its own distinct community.
Staff
$pa Marketing: How to Ask the Right Business Questions
Many might not realize that the true secret to success lies in the role of persistence and simply asking for what you want.
Marketing
$pa Marketing: What are YOU Known For?
By focusing on a particular area (or treatment type), you’re able to hone your skills and knowledge in a specific niche. This allows you to become a master in your field rather than spreading yourself thin over a myriad of topics.
Marketing
$pa Marketing: Marketing Strategies for Med Spas in 2024
Here, we delve into three effective strategies that are shaping the marketing landscape for medical spas this year.
Marketing
What’s Trending in Mask Marketing
See how you can better market your masks to your clients.
Staff
Elevating Your Esthetics Career: The Strategic Impact of Hiring a Business Consultant
Running a successful esthetics business requires a delicate balance of talent, passion, and sound financial management, so learn how you can master these skills.
Marketing
Unleashing the Power of Social Media in Spa and Beauty
Social media holds a lot of power for marketing your spa. See how you can unlock all of its potential.
Marketing
$pa Marketing: Out with the Old, In with the Bold
Upgrade your office space, embrace modern technology, and redefine your business strategy to ensure you're not left in the dust.
Marketing
3 Steps for Marketing Spa Services to Gen Z
See these top tips and tricks for marketing to your Gen Z clients.
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