On November 19, 2025, Revieve hosted an exclusive AI Beauty Breakfast focused on the evolving intersection of AI, personalization and beauty experience innovation. For leaders in beauty, the event explored how brands are using technology to elevate consumer engagement, optimize journey orchestration and drive business results.
Key speakers included Hillary Hutcheson, chief marketing officer of RoC Skincare, Anna Mayo, vice president of beauty vertical for NielsenIQ, and Irina Mazur, chief strategy officer at Revieve.
NielsenIQ's 2025 Beauty Outlook: AI's Rapid Rise
The event started with fresh data and perspective from NielsenIQ’s 2025 Beauty Outlook, unveiling how consumer expectations, AI adoption, and omnichannel shifts are reshaping the global beauty market.
- AI in beauty is forecasted to reach $8.1B by 2028
- 40% of consumers are now open to using AI to automate beauty-related shopping decisions
- U.S. beauty continues to show 9.7% YoY growth, with online sales contributing 47% of total revenue
- Key drivers include Gen Z’s digital fluency, APAC leadership and Gen AI-powered discovery habits
RoC Skincare Provides Case Study for AI Success
The next session, "From AI Promise to Performance: RoC Skincare's Playbook for Success," led by Hillary Hutcheson and Irina Mazur, provided a case study for AI success. The session dove into a data-rich, real-world discussion on how RoC Skincare uses AI diagnostics and personalization to deliver measurable business value. Highlights from the discussion included:
- 81% uplift in conversion, 129% in AOV via AI Skin Diagnostic Tool
- 80% CRM opt-in rate, with long-term performance lift
- Behind-the-scenes efficiency wins with predictive CRM tools and segmentation flows
- Lessons on nurturing mid-funnel users and balancing AI utility with privacy expectations
Revieve's AI Beauty Discovery Connect
The last session unveiled Revieve's AI Beauty Discovery Connect—a first-to-market solution that enables beauty brands and retailers to expand into Gen AI-powered shopping discovery ecosystems.
The technology brings personalization, product intelligence and commerce connectivity into emerging AI platforms where consumers are already searching, exploring and buying beauty products.
With more than 25% of U.S. consumers using Generative AI for product discovery, Discovery Connect helps brands stay discoverable and shoppable—while protecting personalization logic and brand integrity across channels.
