Now Trending: 6 Must-Know Lash Trends

Jun 9th, 2020

Maggie Connelly

SI2006_DMprint_dreamstime_xxl_125295392_850np

Lashes and lash treatments have only gained more popularity as the years have gone on. See what to expect from your clients when it comes to their new lash maintenance routines after quarantine. We have expert advice to help prepare you for the lash treatments your clients will want.

Trend: After Care - Industry Expert: Anthony Valade, RefectoCil
Trend: Piecey Perfection - Industry Expert: Nikki Huebner and the EndureLash team
Trend: Post-Covid Prep - Industry Experts: Leah Simon-Clarke, Voussoir Consulting and Kimber Jaynes, Borboleta Beauty
Trend: Bigger and Bolder - Industry Expert: Molly Landman, Jane Iredale
Trend: Nice and Natural - Industry Expert: Umbreen Sheikh, Wink Brow Bar

See what these industry experts had to say on these upcoming trends in our Digital Magazine...

Skin Inc June 2020

This content appeared in the June 2020 digital edition.

Read More in the Digital Magazine

Join us at the Sorella Summit!

Join us at the Sorella Summit!

We’re thrilled to announce that the annual Sorella Summit will be held from September 22 to 25, 2024, at Everline Resort in the beautiful Tahoe National Forest.

woman-with-acne-at-the-beach-in-the-sun

'Sunburning' to Heal Acne is the Latest Terrifying TikTok Trend

You read right. Some TikTok influencers are claiming sunburning heals acne. Thankfully experts are warning against it. Here, we explore this claim with three industry experts to understand the rationale, uncover the truth and attempt to refute it.

Peel Back Time Lead Image (800px X 450 Px)

Peel Back Time Facial by Sorella Apothecary Restores Skin’s Youthful Glow

Watch Sorella Apothecary’s NEW Peel Back Time Fall Facial; it helps nourish & hydrate skin from the summer months. Featuring their new Peel Pads, this luxurious treatment concludes with a powerful exfoliating pad tailored to your skin’s specific needs.

Snail sliding near a jar of face cream

Should Snail Be Part of Your Facials?

Moving beyond just at-home products, snails have slid into the treatment room, with "Snail facial" having an average of 1K monthly searches and a +349.1% growth in searches compared to 2023.

Sacramento California

3 Reasons to Attend Face & Body 2024

Face & Body is coming back again this year from September 8-9, 2024 at the SAFE Credit Union Convention Center in Sacramento, CA.

People buzzing on a tradeshow floor

[Poll] Do You Like Big Or Small Events?

When it comes to attending industry events, what is your preferred size? We want to know. Take this poll and let us know if you like big or small events.

Thirty-six percent of U.S. adult consumers say sun protection is a top three skin care priority.

Massage Envy Survey Highlights Adult Skin Care Perceptions & Concerns

Despite skin care concerns, 52% of U.S. adult consumers report not having an at-home skin care routine or spending five minutes or less at-home on skin care daily.

The adoption of clean beauty by lower-income shoppers is having a significant impact on the category.

Clean Beauty is Being Reshaped by Democratization & Demands for Proven Efficacy

Looking ahead, brands that wish to succeed in the clean beauty space with high-, mid- and low-income shoppers will need to: deliver clear efficacy, adopt clinically effective actives and price according to shopper expectations.

Now Trending: 5 Micro Trends

5 Pro Makeup Trends for Event Season

The trends cater to a diverse clientele, and are easy to add to your services, social pages and retail space at a low cost to boost your overall ROI.

5 IECSC Las Vegas Trends

4 Buzzwords From the 2024 IECSC Las Vegas Show Floor

Buzzwords like skin health, acne and peels will always stay trending in the esthetics sector, but we noticed quite a few new treatments, ingredients and products entering the chat.

With some news headlines signaling caution when using DMAE-containing skin care, consumers have lingering questions about the ingredient. Brands that address these questions in marketing and product detail pages have an opportunity to engage shoppers.

DMAE Skin Care: Consumers' Top Questions, Preferred Formats & Trending Brands

With some news headlines signaling caution when using DMAE-containing skin care, consumers have lingering questions about the ingredient. Brands that address these questions in marketing and product detail pages have an opportunity to engage shoppers.