America's Expo 2009: Education at Its Best


In just a few short weeks, America's Expo for Skin Care & Spa (AESCS)(R) will bring its exciting and dynamic program to McCormick Place Convention Center in Chicago on March 28-30, 2009. This year’s show will again be co-located with America’s Beauty Show (ABS), bringing you even more educational value for your dollar. This event offers you access to more than 500 exhibitors, 150 of which deal exclusively with spa, and you will have the opportunity to mingle and network with more than 3,000 of your industry peers.

The Advanced Education Program at this year’s America’s Expo for Skin Care & Spa has been structured to give you more time to focus on education, yet still allow you plenty of time to visit the expo, network and attend Manufacturer Classes. In addition, the tracks have been reformulated based on attendee feedback.

Salon/Spa Sustainability Summit

This year’s program will kick off on an environmental note with the captivating Salon/Spa Sustainability Summit: Triple Bottom Line—People, Planet and Profit. If you want to go green in your salon, spa or personal life but are not sure exactly what to do, plan now to attend the beauty industry’s original summit.

The summit takes place on Saturday, March 28. The show defines true sustainability as:

  • Continued economic development to sustain businesses;
  • Social progress to support and protect communities; and
  • Active and involved concern for the environment.

The summit will include panel discussions on each of the three branches of the sustainability platform, as well as eco-friendly exhibits and information specifically for salon and spa owners and professionals. The concept of a Salon/Spa Sustainability Summit debuted last year at America’s Beauty Show.

Advanced Education Conference Program

The America’s Expo conference program will continue on Sunday, March 29, with its product-neutral Advanced Education Conference Program. This year’s six reformulated tracks include Business-building, Esthetic Chemistry, Esthetic Science, Technique, Medical Trends and Wellness/Sustainability.

Business-building. Business, marketing, promotional and fast-track-to-success topics.

Excellent Customer Service and How to Deliver It

Tammy Pahel, Spa Management Solutions, and Angee Smithee-Senior, Lakeshore Athletic Clubs

Personalized e-Marketing Solutions for Spa Professionals

Rene Brookbank, SignatureB Communications

Beat the Economy–Low Cost Solutions That Make Money

Bryan Durocher, Durocher Enterprises

Esthetic Chemistry. Practical chemistry for today’s skin care professional.

From the Lab to the Spa—What Ingredients Mean to You and Your Clients

Georgia Sturges, DDF Skincare

Are You Prepared to Manage Your Clients’ Rosacea?

Christine Heathman, Advanced Aesthetics, Inc./GlyMed Plus

Esthetic Science. Serious science for the serious skin care professional.

The Real Skinny on Skin and Aging

Peter T. Pugliese, MD, Circadia by Dr. Pugliese

Safely Treating Hyperpigmentation

Noel Aguilar, PhD, DNA Health Institute

Technique. Services and treatments that will add to your bottom line.

Uncork Your Success: Maximize Your Skin Care Business

Lydia Sarfarti, Repêchage

The Wellness Massage

Pat Lam, Skin Care Consultants

Mystical Forces: Indigenous Ayurvedic Remedies

Carina Chatlanti, Body Bistro

Medical Trends. The latest trends in the medical spa arena.

Advanced Esthetic Devices and Practices—The Line Between Medicine and Beauty

Kevin Heupel, Specialized Continuing Education Consultants, Inc.

Business-building Techniques for the Esthetician in a Medical Practice

Steven Dayan, MD, and Terri Wojak, True University

Wellness/Sustainability. Sessions on nutrition, supplements, being green and other wellness initiatives.

Beauty and the Plant—Therapeutic Use of Botanicals in Skin Care

Jimm Harrison, Jimm Harrison Phytotherapy Institute

Pleasure Healing: Mindful Practices and Sacred Spa Rituals for Self-nurturing

Mary Beth Janssen, The Janssen Source, Inc.

How to Think and Act Like an Eco-preneur

Frederic Holzberger, Aveda Fredric’s Institutes


New this year, America’s Expo for Skin Care & Spa is pleased to offer four intense, three-hour workshops providing extensive information on physiology, makeup, and ingredients. These will be held on Monday, March 30. (Additional fee required.) Workshop topics and leaders include:

Looking at Your Esthetic Business “Under the Microscope”

Georgia Sturges, DDF Skincare

Cosmetic Chemistry Workshop

Peter T. Pugliese, MD, Circadia by Dr. Pugliese

Backstage Beauty

Cheryl Gushue, Cheryl Gushue Makeup

Facial Massage Movements

Pat Lam, Skin Care Consultants

Manufacturer Classes

Industry suppliers will sponsor Manufacturer Classes Saturday, March 28, through Monday, March 30. At these classes, you’ll learn about new treatments, procedures and products.

Mark your calendar

Since 2003, America’s Expo has drawn thousands of practicing estheticians and salon and spa owners from the entire Midwest, as well as from around the country. America’s Expo for Skin Care & Spa is coproduced by Skin Inc. magazine and the American Association of Esthetics. We know this will be the beauty event of the decade as we expand not only the exhibit area and esthetic education, but are also able to offer attendees all the amenities of downtown Chicago.

The view the complete America’s Expo program online, visit It’s an event you won’t want to miss! 

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