Enhanced sun care can include benefits like adding antioxidants, improving skin texture and additional hydration.
Image courtesy of Anna Lewisham.
The Emma Lewisham Sunceutical SPF 50 Mineral Range is launching after eight years of perfecting their blend of luxury, performance and mineral-based formulations. Although long-awaited, this range couldn’t come at a better time. Product fatigue has made it more difficult than ever for consumers to curate their beauty and personal care, and demands for clean-label and transparency have jumped. This luxury line prioritizes the feel of the product and the individual enhancements to skin that consumers will notice upon wearing it for the perfect, hosted experience in sun protection.
In seamlessly incorporating Zinc Oxide SPF 50 protection without compromising on the look and feel, this range will nourish, protect against UV damage and bolster the skin’s natural defenses. “This new range encapsulates our relentless pursuit of continuous improvement and bringing only the very best and most unique offering to the market,” says Emma Lewisham, CEO and founder, on the importance of creating an elevated multifunctional sun care product. “The Emma Lewisham Sunceutical SPF 50 Mineral range has been a phenomenal eight years in the making and is quite possibly one of the hardest chemistry equations we’ve ever had to crack at Emma Lewisham. Formulating with natural and mineral ingredients is a complex challenge, it is a delicate balance to unite an unparalleled and luxurious sensory experience, alongside proven efficacy in sun protection against robust global standards.”
Emma Lewisham started in New Zealand to create luxury skin care while pioneering natural formulations and sustainability practices. Their natural ingredients work with the skin’s chemistry in their physiology-first approach. With a team of physiologists and biochemists, their proprietary formulation methodology mimics the skin’s natural cellular pathways. Emma Lewisham's formulations are tested both in-vivo and in-vitro, with each product designed to be reused or refilled, being certified Climate Positive.
