GlyMed Plus has revitalized its professional skin care brand, redesigning the company's logo and product packaging and streamlining its product system.
GlyMed Plus, headquartered in Provo, Utah, was founded by licensed master aesthetician Christine Heathman in 1991. The rebrand is meant to reflect GlyMed Plus' long-held reputation for high-quality products, services and education, according to Jon McDaniel, president of GlyMed Plus. McDaniel claims demand for GlyMed products has escalated over the last three years.
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"We put a lot of thought into our brand's new look. We considered our client's voice and evaluated the brand as a whole. I feel the changes we have made will resonate with our skin care professionals as well as their clients," McDaniel said. “Client feedback on our product formulations has always been overwhelmingly positive. Since visual experience is a key factor in how clients engage with a brand, it is time for GlyMed to have a more modern look. By revamping GlyMed's appearance, we have made our brand more attractive to our audience. Our visual branding will now reflect the cutting-edge, transformational quality of our products."
