When you think about it, a name, title or phrase can really say a lot about a person, subject or even a publication.
Take Skin Inc. magazine’s tagline, for example. You know what a tagline is—an often repeated phrase associated with an individual, organization or product. It has been interesting to see ours evolve throughout the years, along with the magazine’s content. With each new phase of growth the magazine has seen, the tagline has remained on the cusp of what our content delivers.
Fall 1988: Business and Science for Skin Care Professionals—our debut issue! The magazine’s mission was to communicate the experiences of estheticians, and to share the latest information available on both the science and business of skin care.
1991: The Business Magazine for Skin Care Facilities—our tagline changed to better reflect our readership. We recognized that the success of any professional spa business depends on the blend of quality services and strong business acumen.
1994: The Business Magazine for Skin Care Professionals—slightly refocused on the individual rather than the business environment.
1996: The Complete Business Guide for Face & Body Care—the combination of allied disciplines continued to be blended into spa business. We acknowledged that it is this combination that boosts a spa’s business to the next level, and the magazine strived to be the reader’s complete guide on how to reach that next level.
2006: The Complete Business Guide for Spa Professionals—along with our updated new look and feel, we added an updated tagline to better reflect the spa audience that we reach.
And now here we are in 2007, continuing with our growth, and entering our 19th year. Skin Inc. magazine sees its readers as partners in the industry. It is the magazine’s mission to provide you—our audience—with practical business information and applications that you can put to use in your business. We want you to be able to put ideas and solutions found on our pages into use on a monthly basis. We offer Spa Business Solutions. And there you have it—a new tagline is born.