Massage Envy announced that it has partnered with American Massage Therapy Association (AMTA) in order to deliver programs geared toward self-care, career growth and ongoing education for professional massage therapists.
"We're committed to helping Massage Envy franchises create a workplace where talented therapists can be their best, build rewarding, long-term careers and take care of themselves, so they can make wellness accessible to everyone," said Joe Magnacca, chief executive officer of Massage Envy.
A Two-year Plan
Massage Envy and AMTA will work together on four key areas over the next two years:
- Self-care programs for massage therapists and estheticians, such as warm-up and recovery techniques;
- Career support, including research and strategies for career development;
- Continuing education courses, which Massage Envy has made free to employees of its franchised locations; and
- Training for Massage Envy franchisees and manager so they can better understand the needs of therapists and more successfully lead and support their teams.
“The AMTA is excited to work with Massage Envy to create programs and tools that speak to the interests of our members and address their biggest needs,” said Nathan Nordstrom, president of the American Massage Therapy Association. "We want all industry employers to provide quality employment to massage therapists."
Currently, Massage Envy employs 25,000 therapists nationwide and plans to hire additional 3,500 because of the booming wellness industry.